Direct Digital Holdings Inc
NASDAQ:DRCT
Intrinsic Value
Direct Digital Holdings, Inc. is a full-service programmatic advertising platform that focuses on providing advertising technology, data-driven campaign optimization and other solutions to underserved... [ Read More ]
The intrinsic value of one DRCT stock under the Base Case scenario is 8.18 USD. Compared to the current market price of 3.83 USD, Direct Digital Holdings Inc is Undervalued by 53%.
Valuation Backtest
Direct Digital Holdings Inc
Run backtest to discover the historical profit from buying and selling DRCT stocks based on their intrinsic value.
Analyze the historical link between intrinsic value and market price to make more informed investment decisions.
Fundamental Analysis
Balance Sheet Decomposition
Direct Digital Holdings Inc
| Current Assets | 43.1m |
| Cash & Short-Term Investments | 5.1m |
| Receivables | 37.2m |
| Other Current Assets | 760k |
| Non-Current Assets | 25.9m |
| PP&E | 1.4m |
| Intangibles | 18.2m |
| Other Non-Current Assets | 6.3m |
| Current Liabilities | 32.4m |
| Accounts Payable | 25.1m |
| Accrued Liabilities | 4.9m |
| Other Current Liabilities | 2.3m |
| Non-Current Liabilities | 34.3m |
| Long-Term Debt | 28.6m |
| Other Non-Current Liabilities | 5.8m |
Earnings Waterfall
Direct Digital Holdings Inc
|
Revenue
|
157.1m
USD
|
|
Cost of Revenue
|
-119.5m
USD
|
|
Gross Profit
|
37.6m
USD
|
|
Operating Expenses
|
-30.9m
USD
|
|
Operating Income
|
6.6m
USD
|
|
Other Expenses
|
-4.7m
USD
|
|
Net Income
|
2m
USD
|
Free Cash Flow Analysis
Direct Digital Holdings Inc
DRCT Profitability Score
Profitability Due Diligence
Direct Digital Holdings Inc's profitability score is 62/100. The higher the profitability score, the more profitable the company is.
Score
Direct Digital Holdings Inc's profitability score is 62/100. The higher the profitability score, the more profitable the company is.
DRCT Solvency Score
Solvency Due Diligence
Direct Digital Holdings Inc's solvency score is 37/100. The higher the solvency score, the more solvent the company is.
Score
Direct Digital Holdings Inc's solvency score is 37/100. The higher the solvency score, the more solvent the company is.
Wall St
Price Targets
DRCT Price Targets Summary
Direct Digital Holdings Inc
According to Wall Street analysts, the average 1-year price target for DRCT is 20.06 USD with a low forecast of 17.17 USD and a high forecast of 24.15 USD.
Ownership
DRCT Insider Trading
Buy and sell transactions by insiders
| Period | Sold | Bought | Net |
|---|---|---|---|
| 3 Months |
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| 6 Months |
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| 9 Months |
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| 12 Months |
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Shareholder Return
DRCT Price
Direct Digital Holdings Inc
| Average Annual Return | -14.57% |
| Standard Deviation of Annual Returns |
N/A
|
| Max Drawdown | -88% |
| Market Capitalization | 54.9m USD |
| Shares Outstanding | 14 270 000 |
| Percentage of Shares Shorted | 4.1% |
Company Profile
Country
Industry
Market Cap
Dividend Yield
Description
Direct Digital Holdings, Inc. is a full-service programmatic advertising platform that focuses on providing advertising technology, data-driven campaign optimization and other solutions to underserved markets on both the buy- and sell-side of the digital advertising ecosystem. The company is headquartered in Houston, Texas. The company went IPO on 2022-02-11. The firm provides end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign and other solutions to underserved and less resourceful markets on both the buy- and sell-side of the digital advertising sector. The firm through its subsidiary, Colossus Media operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP; and Huddled Masses is the platform for the buy-side of its business. The firm serves industries, such as travel, healthcare, education, financial services, consumer products, and others. The firm's platform enables small- and mid-sized clients to purchase programmatic technology to engage their potential customers more directly, on a one-on-one basis, in any local market, with specificity to media device.
Contact
IPO
Employees
Officers
The intrinsic value of one DRCT stock under the Base Case scenario is 8.18 USD.
Compared to the current market price of 3.83 USD, Direct Digital Holdings Inc is Undervalued by 53%.
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