Morningstar Inc
NASDAQ:MORN

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Morningstar Inc
NASDAQ:MORN
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Price: 198.91 USD -2.78% Market Closed
Market Cap: $8.2B

Intrinsic Value

The intrinsic value of one MORN stock under the Base Case scenario is 294.41 USD. Compared to the current market price of 198.91 USD, Morningstar Inc is Undervalued by 32%.

MORN Intrinsic Value
294.41 USD
Undervaluation 32%
Intrinsic Value
Price
Worst Case
Base Case
Best Case

Valuation History
Morningstar Inc

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Fundamental Analysis

MORN Profitability Score
Profitability Due Diligence

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MORN Solvency Score
Solvency Due Diligence

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Company Overview
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Business Segments
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Economic Moat
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Management
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Contacts
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Bear Theses

A surge in low-cost or free investment research alternatives, especially from digital-first startups and fintech platforms, threatens Morningstar’s ability to maintain pricing power and subscription growth.

Heavy reliance on subscription fees and licensing from uncertain capital markets could pressure revenue if market downturns reduce demand for premium data and tools, challenging Morningstar’s top line.

Regulatory scrutiny over potential conflicts of interest in fund ratings or analyst research may undermine investor trust and hamper Morningstar’s key differentiator in objective, high-quality analysis.

Bull Theses

Morningstar’s strong brand recognition and entrenched tools, such as star ratings and industry-standard analytics, give it a high-degree of pricing power and a loyal client base that is difficult for new entrants to erode.

Recurring subscription and licensing revenue, bolstered by recent integrations like PitchBook, provides a stable cash flow stream and positions Morningstar to scale its data, software, and research offerings across new markets.

Ongoing investments in technology and product improvements, including expanded ESG and retirement solutions, should deepen customer engagement, driving cross-selling opportunities and sustainable long-term growth.

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How do you feel about MORN?
Bearish
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Efficiency

Free Cash Flow Analysis
Morningstar Inc

Last Value
3-Years Average
FCF Margin
Conversion Rate

Wall St
Price Targets

MORN Price Targets Summary
Morningstar Inc

Wall Street analysts forecast MORN stock price to rise over the next 12 months.

According to Wall Street analysts, the average 1-year price target for MORN is 283.9 USD with a low forecast of 252.5 USD and a high forecast of 336 USD.

Lowest
Price Target
252.5 USD
27% Upside
Average
Price Target
283.9 USD
43% Upside
Highest
Price Target
336 USD
69% Upside
View Analyst Estimates
View Analyst Estimates

Dividends

Dividend Yield
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Highest
Dividend Per Share
N/A
Growth 3Y
Growth 5Y
Growth 10Y
Dividend Safety Score
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Unsafe
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25
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100
Previous Payment
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Today
Next Payment
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Today
Jan 30, 2026
Previous Payment
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Next Payment
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Ex-Dividend Date
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Shareholder Yield

Current shareholder yield for MORN is .

Shareholder yield represents the total return a company provides to its shareholders, calculated as the sum of dividend yield, buyback yield, and debt paydown yield. What is shareholder yield?

Shareholder Yield
Dividend Yield
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Buyback Yield
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Highest
Debt Paydown Yield
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Competitive Landscape

Company Market Cap Intrinsic Valuation Profitability Solvency Price Change
1Y 3Y 5Y

Ownership

MORN Insider Trading
Buy and sell transactions by insiders

What is the Intrinsic Value of one MORN stock?

The intrinsic value of one MORN stock under the Base Case scenario is 294.41 USD.

Is MORN stock undervalued or overvalued?

Compared to the current market price of 198.91 USD, Morningstar Inc is Undervalued by 32%.

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