Natural Health Trends Corp
NASDAQ:NHTC
Natural Health Trends Corp
Natural Health Trends Corp. engages in the provision of direct selling and e-commerce services. The company employs 138 full-time employees The firm is engaged in the supply of the products in six distinct categories: wellness, herbal, beauty, lifestyle, home, and daily. Wellness products include dietary and nutritional supplements, vitamins and minerals. Herbal products include herbal supplements. Beauty products include facial skin care as well as hand and body care. Lifestyle products include supplements and topical gels. Home products include home appliances such as air purifiers and others. Daily products include oral care, hair care, and body care.
Natural Health Trends Corp. engages in the provision of direct selling and e-commerce services. The company employs 138 full-time employees The firm is engaged in the supply of the products in six distinct categories: wellness, herbal, beauty, lifestyle, home, and daily. Wellness products include dietary and nutritional supplements, vitamins and minerals. Herbal products include herbal supplements. Beauty products include facial skin care as well as hand and body care. Lifestyle products include supplements and topical gels. Home products include home appliances such as air purifiers and others. Daily products include oral care, hair care, and body care.
Sales Decline: Net sales fell 11% year-over-year to $9.5 million, mainly due to timing of product promotions and a presale event.
Cost-Cutting Actions: Management is executing a major restructuring plan, including a 10% workforce reduction, facility cuts, and shifting manufacturing closer to Asia, aiming for $1.5 million in annualized savings by mid-2026.
Profitability Pressure: The company reported a net loss of $431,000 for the quarter, compared to breakeven last year.
Dividend Cut: The quarterly cash dividend will be reduced to $0.10 per share in the first quarter next year to fund investments in technology and growth initiatives.
Product Launches: New skincare lines were introduced in Hong Kong and Sweden, with plans for broader global rollouts.
Challenging Market: Economic conditions remain difficult in the company's largest market, Greater China, impacting sales.
