Thryv Holdings Inc
NASDAQ:THRY
Decide at what price you'd be comfortable buying and we'll help you stay ready.
|
Thryv Holdings Inc
NASDAQ:THRY
|
US |
Thryv Holdings Inc
Thryv Holdings, Inc. engages in providing digital marketing solutions and cloud-based tools to small-to-medium sized businesses. The company is headquartered in Dallas Fort Worth Airport, Texas and currently employs 2,630 full-time employees. The company went IPO on 2017-01-26. The Company’s segments include Marketing Services, SaaS, and Thryv International. The Marking Services segment consists of the Company's print and digital solutions businesses. The SaaS segment consists of Company's flagship SMB end-to-end customer experience platform. The Thryv International segment consists of the Thryv Australia business, which is a provider of marketing solutions serving SMBs. Its marketing services include print yellow pages, Internet yellow pages, search engine marketing, and other digital media solutions. Its SaaS segment includes Thryv, Hub By Thryv, Thryv Leads and add-ons, and ThryvPay. Its Thryv platform is its flagship SMB end-to-end customer platform, which includes customer relationship management, omnichannel email and text marketing automation, and scheduling and appointment management.
Thryv Holdings, Inc. engages in providing digital marketing solutions and cloud-based tools to small-to-medium sized businesses. The company is headquartered in Dallas Fort Worth Airport, Texas and currently employs 2,630 full-time employees. The company went IPO on 2017-01-26. The Company’s segments include Marketing Services, SaaS, and Thryv International. The Marking Services segment consists of the Company's print and digital solutions businesses. The SaaS segment consists of Company's flagship SMB end-to-end customer experience platform. The Thryv International segment consists of the Thryv Australia business, which is a provider of marketing solutions serving SMBs. Its marketing services include print yellow pages, Internet yellow pages, search engine marketing, and other digital media solutions. Its SaaS segment includes Thryv, Hub By Thryv, Thryv Leads and add-ons, and ThryvPay. Its Thryv platform is its flagship SMB end-to-end customer platform, which includes customer relationship management, omnichannel email and text marketing automation, and scheduling and appointment management.
SaaS Revenue Growth: Thryv’s SaaS revenue grew 14.1% in Q4 to $119 million and 34.2% for the full year, with strong contribution from the Keap acquisition.
AI Strategy: The company is accelerating AI integration across its platform, focusing on solutions that improve automation, customer insights, and ease of use for small businesses.
Platform Consolidation: Thryv is shifting from multiple product 'centers' to a unified, AI-powered Thryv platform set to launch in late 2026.
Quality Customer Focus: Strategic emphasis is now on 'quality customers' spending $400+ per month, who deliver higher retention and expansion rates. This cohort now drives 69% of SaaS revenue.
Marketing Services Wind-down: Marketing Services revenue continues to decline as planned, with the segment being managed down through 2028 as Thryv focuses on SaaS.
Guidance & Outlook: 2026 guidance is conservative, with expectations for slower SaaS growth in the near term but reacceleration later in the year as the platform transition progresses.
Profitability & Cash Flow: SaaS adjusted EBITDA margin was 16.8% in Q4; free cash flow is expected to rise meaningfully to $40–50 million in 2026.
