Build-A-Bear Workshop Inc
NYSE:BBW
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Build-A-Bear Workshop Inc
Build-A-Bear Workshop, Inc. operates as a multi-channel retailer, which offers interactive retail-entertainment experiences. The company is headquartered in St. Louis, Missouri and currently employs 1,000 full-time employees. The company went IPO on 2004-10-28. The company has three segments. Direct-to-consumer segment includes the operations of corporately managed locations and other retail delivery operations in the United States, Canada, China, Ireland and the United Kingdom, including its e-commerce sites. Commercial segment includes the Company's transactions with other businesses, mainly consisting of licensing the Company's intellectual properties for third-party use and wholesale activities. International franchising segment includes the licensing activities of the Company's franchise agreements with store locations in Asia, Australia, the Middle East, Africa and South America. The company has approximately 349 corporately managed stores and 73 internationally franchised stores.
Build-A-Bear Workshop, Inc. operates as a multi-channel retailer, which offers interactive retail-entertainment experiences. The company is headquartered in St. Louis, Missouri and currently employs 1,000 full-time employees. The company went IPO on 2004-10-28. The company has three segments. Direct-to-consumer segment includes the operations of corporately managed locations and other retail delivery operations in the United States, Canada, China, Ireland and the United Kingdom, including its e-commerce sites. Commercial segment includes the Company's transactions with other businesses, mainly consisting of licensing the Company's intellectual properties for third-party use and wholesale activities. International franchising segment includes the licensing activities of the Company's franchise agreements with store locations in Asia, Australia, the Middle East, Africa and South America. The company has approximately 349 corporately managed stores and 73 internationally franchised stores.
Leadership: CEO Sharon John announced her retirement; COO Chris Hurt will succeed her as CEO on June 11, 2026 after a multiyear planned succession.
Results: Fiscal 2025 revenue was $529.8 million (up 6.7% YoY) and pre-tax income was $67.2 million despite about $11 million of tariff-related costs.
Quarter detail: Q4 revenue was $154.5 million; e-commerce was weak (down 13.6% in Q4) while wholesale/commercial grew sharply on Walmart shipments.
Guidance: FY2026 revenue expected to grow mid-single-digits with first quarter roughly flat; pre-tax income guide is a mid-single-digit decline to low single-digit growth, reflecting tariff headwinds and $3 million of longer‑term investments.
Expansion: Management expects at least 50 net new experience locations in 2026 (majority in partner-operated, asset-light model) and doubled international footprint to 36 countries over 2 years.
Tariffs & inventory: Tariff volatility materially pressured margins and EPS (tariffs reduced full-year EPS by ~$0.65); inventory ended at $82.2 million as the company built buffer and supported growth.
Strategy: Four strategic pillars: organic growth, location expansion, wholesale/licensing, and gifting/personalization supported by brand, content, digital and talent platforms.
Product & IP wins: Mini Beans have sold over 3 million units and a Walmart wholesale rollout; KABU content surpassed 1 million views and a KABU Plush exceeded $1 million in sales.
