Genius Sports Ltd
NYSE:GENI
Genius Sports Ltd
Genius Sports Ltd. has carved a distinct niche at the crossroads of sports, technology, and data, creating a compelling narrative in the sports industry. The company began by transforming raw sports data into powerful insights, fundamentally changing how sports organizations and their partners interact with the world. Its core mission is to capture, enrich, and preserve the integrity of sports events across the globe. By leveraging advanced technologies, Genius Sports collects vast amounts of data from myriad sports events. This data, meticulously transformed into real-time, actionable insights, powers betting platforms, sports leagues, media companies, and others who thrive on the immediacy and accuracy of sports information.
Genius Sports makes money through a myriad of tailored solutions designed to meet the distinct needs of multiple industry stakeholders. Their primary revenue streams include providing an essential bridge to sports betting operators, offering integrity services that help safeguard competitions from threats like match-fixing, and delivering engaging content and technology services to improve fan experiences for media partners. Additionally, sports leagues and federations rely on Genius Sports to manage and distribute their data, ensuring it reaches audiences accurately and promptly. This structure not only underscores the company's pivotal role in the sports ecosystem but also highlights its ability to sustain robust financial health through diversified service offerings.
Genius Sports Ltd. has carved a distinct niche at the crossroads of sports, technology, and data, creating a compelling narrative in the sports industry. The company began by transforming raw sports data into powerful insights, fundamentally changing how sports organizations and their partners interact with the world. Its core mission is to capture, enrich, and preserve the integrity of sports events across the globe. By leveraging advanced technologies, Genius Sports collects vast amounts of data from myriad sports events. This data, meticulously transformed into real-time, actionable insights, powers betting platforms, sports leagues, media companies, and others who thrive on the immediacy and accuracy of sports information.
Genius Sports makes money through a myriad of tailored solutions designed to meet the distinct needs of multiple industry stakeholders. Their primary revenue streams include providing an essential bridge to sports betting operators, offering integrity services that help safeguard competitions from threats like match-fixing, and delivering engaging content and technology services to improve fan experiences for media partners. Additionally, sports leagues and federations rely on Genius Sports to manage and distribute their data, ensuring it reaches audiences accurately and promptly. This structure not only underscores the company's pivotal role in the sports ecosystem but also highlights its ability to sustain robust financial health through diversified service offerings.
Revenue: Genius reported 2025 group revenue of $669 million, up 31% year-over-year — the strongest annual increase since 2021.
Profitability: 2025 group adjusted EBITDA was $136 million (20% margin), the company's highest annual margin as a public company.
Guidance: Management reaffirmed 2026 organic guidance of $810–$820 million revenue and $180–$190 million adjusted EBITDA (in line with Investor Day).
Legend deal: The company detailed the strategic rationale for acquiring Legend, saying the combined annualized business would target $1.1 billion revenue, $320–$330 million adjusted EBITDA, ~30% EBITDA margin and ~50% free cash flow conversion.
Media momentum: Media revenue grew 37% to $144 million in 2025, with management highlighting new agency and ad-tech partnerships (PMG, Publicis, WPP, Magnite) and an expected transition of some Media contracts from gross to net reporting.
Betting strength: Betting revenue grew 33% in 2025 (U.S. Betting +50%), driven by product adoption (BetVision and in-play) and new rights (NFL, Serie A, EPFL).
Free cash flow / one-offs: Free cash flow was held back in 2025 by one-time litigation-related items (~$30 million impact noted); corporate cash balance called out at $281 million.
