Ipsos SA

PAR:IPS

Business Description

Sector

Communication Services

Industry

Media

Headquarters

France FR

Employees

20 921

IPO date

Jul 1, 1999

Ipsos SA is a market research company. It designs surveys, interviews, panels, and data studies that help clients understand what consumers, voters, patients, and citizens think and do. The company turns that information into reports and advice that help customers make decisions about brands, products, campaigns, and public policy.

Its main customers are consumer companies, advertisers, media groups, public agencies, and other organizations that need reliable opinion and behavior data. Ipsos earns money by selling research projects, tracking studies, and ongoing measurement services, often built around recurring contracts or repeated surveys. It also sells analysis and consulting that help clients interpret the results and act on them.

What makes Ipsos different is its role as an independent information middle layer. It does not make the products being studied or run the campaigns it measures; it gathers the evidence that others use to plan, test, and judge their decisions. That makes it a data and insight provider at the center of the marketing, media, and public opinion value chain.