Asefa PCL banner

Company Overview

Business Description

Sector
Industrials
Industry
Electrical Equipment
Headquarters
Thailand TH
Employees
1 246
IPO date
Aug 5, 2015

Asefa PCL is a Thai company that makes and sells electrical control and distribution equipment for buildings and industrial sites. Its products include switchboards, control panels, and related electrical systems that help manage power safely and reliably. The company also handles some installation and project work, so customers can buy both the equipment and the service needed to put it in place.

Its main customers are contractors, developers, factories, utilities, and other commercial or industrial users that need electrical infrastructure for new projects or upgrades. Asefa earns money by selling manufactured equipment, supplying parts and accessories, and charging for installation or project-based work. In simple terms, it sits in the middle of the construction and electrical supply chain, turning technical designs into working power systems.

What makes Asefa’s business model different is that it combines manufacturing with project delivery. That gives it exposure to both repeat equipment sales and one-off project orders, while also tying its business to the steady demand for safe power distribution in buildings and industrial facilities. It is not a consumer brand; it is a specialized B2B supplier serving customers who need reliable electrical systems built to spec.

Asefa PCL Investor Relations

Address
5 Moo1 Rama II Road Khok-krabue Mueang
Samut Sakhon
Thailand

Business Segments

Electrical products

Asefa sells electrical equipment and related products such as wiring, cables, switches, circuit breakers, lighting, and control panels for homes, buildings, and industrial sites.

Customers

Electrical contractors, construction firms, industrial users, dealers, and project owners that need electrical supplies for new builds or upgrades.

Revenue Model

It buys or makes products and earns money from selling them to customers through direct sales and distribution.

Project services

Asefa also handles electrical project work, including supply, installation, and setup of electrical systems and equipment for customer sites.

Customers

Companies, developers, and contractors that want a single provider for electrical equipment and on-site work.

Revenue Model

It earns service fees and project-based income for delivering and installing the agreed electrical work.

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Management

Mr. Phaiboon Ungkanakornkul

CEO, MD, Acting HR Manager & Director

Biography unavailable

Ms. Nanchalisa Rattanasittarn

Chief Financial Officer

Biography unavailable

Mr. Sanya Chindaphan

Senior Department Manager of Accounting

Biography unavailable

Mr. Pichai Panchan

Company Secretary, Department Manager of Corporate Finance & Head of Investor Relations

Biography unavailable

Ms. Kannika Vijittanakorn

Head of Compliance Unit

Biography unavailable

Mr. Wichai Soontornvutikul

Senior Department Manager of Management Office

Biography unavailable

Mr. Boontherd Thongsamrit

Deputy MD and Department Manager of Electrical Production

Biography unavailable

Mr. Burin Phraemongkol

Senior Department Manager of Planning

Biography unavailable

Ms. Padewrada Junda

Assistant MD & Senior Department Manager of Marketing

Biography unavailable

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