Furniture retail
Chic Republic sells indoor and outdoor furniture, home décor, lighting, and related home furnishings through its stores and sales channels in Thailand.
Customers and revenue model
C
Chic Republic PCL
SET:CHIC
Chic Republic PCL
SET:CHIC
Price:
0.3
THB
Market Cap:
฿408m
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Company Overview
Business Description
- Sector
- Consumer Discretionary
- Industry
- Retail
- Headquarters
- Thailand TH
- IPO date
- Jul 27, 2022
Chic Republic PCL is a Thai retailer that sells home furniture and interior decor products. Its stores and sales channels focus on items like sofas, beds, dining sets, cabinets, lighting, and decorative accessories for people furnishing or upgrading their homes. The company also helps customers choose pieces that fit specific room styles and layouts, which makes it more than a basic furniture seller.
The company makes money by buying furniture and decor from manufacturers or suppliers and reselling those products to end customers. Its main buyers are households, homeowners, condo residents, and people looking for ready-made home furnishing packages. Depending on the product, sales can come from showroom purchases, direct customer orders, and related services such as delivery and setup.
What sets Chic Republic apart is its role as a curated home-furnishing retailer rather than a mass-market furniture maker. It sits between suppliers and shoppers, turning a wide mix of products into a branded shopping experience around home style and room design. That model depends on product selection, showroom presentation, and customer service, not on owning the factories that make the goods.