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Company Overview

Business Description

Sector
Consumer Discretionary
Industry
Retail
Headquarters
Thailand TH
IPO date
Jul 27, 2022

Chic Republic PCL is a Thai retailer that sells home furniture and interior decor products. Its stores and sales channels focus on items like sofas, beds, dining sets, cabinets, lighting, and decorative accessories for people furnishing or upgrading their homes. The company also helps customers choose pieces that fit specific room styles and layouts, which makes it more than a basic furniture seller.

The company makes money by buying furniture and decor from manufacturers or suppliers and reselling those products to end customers. Its main buyers are households, homeowners, condo residents, and people looking for ready-made home furnishing packages. Depending on the product, sales can come from showroom purchases, direct customer orders, and related services such as delivery and setup.

What sets Chic Republic apart is its role as a curated home-furnishing retailer rather than a mass-market furniture maker. It sits between suppliers and shoppers, turning a wide mix of products into a branded shopping experience around home style and room design. That model depends on product selection, showroom presentation, and customer service, not on owning the factories that make the goods.

Chic Republic PCL Investor Relations

Address
90 Soi Yotin Pattana Praditmanutham Road, Khlong Chan, Bangkapi
Bangkok, Bangkok Metropolis
Thailand

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Furniture retail

Chic Republic sells indoor and outdoor furniture, home décor, lighting, and related home furnishings through its stores and sales channels in Thailand.

Customers

Homeowners, apartment buyers, interior designers, and property developers furnishing homes and projects.

Revenue Model

It earns money by buying finished furniture and décor products and reselling them to customers at retail prices.

Management

Mr. Kijja Pattamasattayasonthi

Chair of Executive Board, Chief Executive Officer, Managing Director, and Director

Biography unavailable

Ms. Piyanuch Nakayodhin

Deputy MD, CFO, Acting Chief of HR, Admin. & Support, Head of Accounting & Finance and Exec Director

Biography unavailable

Mr. Thongchai Damrongpiriyakul

Executive Director

Biography unavailable

Mr. Chayut Chantasorn

Chief Logistics & Warehouse Officer

Biography unavailable

Mr. Sermsak Palasilmongkol

Chief Information Technology

Biography unavailable

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