Prakit Holdings PCL banner

Company Overview

Business Description

Sector
Communication Services
Industry
Media
Headquarters
Thailand TH
IPO date
Jul 30, 1991

Prakit Holdings PCL is a Thai advertising and marketing services company. It helps brands plan campaigns, create ads, buy media space, and run marketing work across traditional and digital channels. Its customers are mainly companies that want to promote products, build brand awareness, or support sales through paid media and campaign management.

The company makes money by charging fees for creative work, strategy, media planning, media buying, and related production services. In plain terms, it acts as the middle layer between advertisers and the media outlets or platforms where ads appear. That gives it a role in the value chain that is more about managing campaigns and purchasing media efficiently than owning the media itself.

What makes this business different is that it depends on relationships, campaign execution, and knowledge of how to place advertising across many channels. A client may hire Prakit Holdings for one campaign or for ongoing support, so the business is built around service contracts and repeat client work rather than selling physical products.

Prakit Holdings PCL Investor Relations

Address
88 Soi Sukhumvit 62 Section 3, Phra Khanong Tai, Phra Khanong
Bangkok, Bangkok Metropolis
Thailand

Business Segments

Advertising

This part creates ad campaigns and plans where they should appear across TV, online, print, and other media. It covers strategy, creative work, and media buying for client brands.

Customers

Companies and brands that want help promoting products, services, or campaigns in Thailand.

Revenue Model

The company charges fees for creative and planning work and earns commissions or markups on media placement purchases.

Digital marketing

This part handles online campaigns, social media content, search marketing, and digital campaign management. It helps clients reach customers through websites, apps, and social platforms.

Customers

Businesses that want to build online awareness, drive traffic, or generate leads and sales through digital channels.

Revenue Model

The company earns project fees, campaign management fees, and service retainers for ongoing digital work.

Public relations and events

This part manages press relations, brand communications, product launches, and live events. It helps clients shape public image and connect with audiences face to face.

Customers

Companies, brands, and organizations that need publicity support, media relations, or event execution.

Revenue Model

The company charges for event planning, production, and public relations services, usually on a project basis.

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Management

Mr. Phisal Prahasdangkura

Vice Chairman & Executive VP

Biography unavailable

Mr. Prakit Apisarnthanarax

Chairman of the Board & Executive President

Biography unavailable

Ms. Sirirat Darasrisak

Chief Finance Officer

Biography unavailable

Mr. Apirak Apisarnthanarak

MD & Director

Biography unavailable

Ms. Rakchanok Prakopnin

Company Secretary

Biography unavailable

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