Bjorn Borg AB
STO:BORG

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Bjorn Borg AB Logo
Bjorn Borg AB
STO:BORG
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Price: 60.6 SEK 0.5% Market Closed
Market Cap: kr1.5B

Gross Margin

52.9%
Current
Declining
by 0.8%
vs 3-y average of 53.7%

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
52.9%
=
Gross Profit
kr564.7m
/
Revenue
kr1.1B

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
52.9%
=
Gross Profit
kr564.7m
/
Revenue
kr1.1B

Peer Comparison

Country Company Market Cap Gross
Margin
SE
Bjorn Borg AB
STO:BORG
1.5B SEK
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FR
LVMH Moet Hennessy Louis Vuitton SE
PAR:MC
265.6B EUR
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FR
Hermes International SCA
PAR:RMS
217.2B EUR
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KR
SBW
KRX:102280
235.5T KRW
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FR
EssilorLuxottica SA
PAR:EL
117.5B EUR
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CH
Compagnie Financiere Richemont SA
SIX:CFR
92B CHF
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FR
Christian Dior SE
PAR:CDI
90.7B EUR
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IN
Titan Company Ltd
NSE:TITAN
3.8T INR
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FR
Kering SA
PAR:KER
31.8B EUR
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DE
Adidas AG
XETRA:ADS
27.5B EUR
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US
Tapestry Inc
NYSE:TPR
31.7B USD
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Market Distribution

In line with most companies in Sweden
Percentile
60th
Based on 1 864 companies
60th percentile
52.9%
Low
-855 316.7% — 30.8%
Typical Range
30.8% — 66%
High
66% — 113 764.6%
Distribution Statistics
Sweden
Min -855 316.7%
30th Percentile 30.8%
Median 44.8%
70th Percentile 66%
Max 113 764.6%

Bjorn Borg AB
Glance View

Bjorn Borg AB engages in the design, production, and sale of clothing, footwear, and accessories. The company is headquartered in Solna, Stockholm. The company went IPO on 2007-05-01. The firm owns and develops the Bjorn Borg brand, which specializes in underwear for women, men and children. Its business activities comprise four segments: Brand, responsible for gaining royalties; Product Development, which develops, designs and produces underwear and adjacent products, as well as sportswear through Bjorn Borg Sport; Wholesale, which provides lingerie and complementary products in Sweden, Finland and England, as well as footwear in Sweden, Finland and the Baltic countries; and Retail, which operates an online shop, as well as over 15 own stores and outlets in Sweden, Finland and England. The Company’s product portfolio is divided into three areas: Underwear, Sportswear, and Licensed products. Furthermore, the Company is a parent of Bjorn Borg Brands AB, Bjorn Borg Inc, Bjorn Borg UK Limited, Bjorn Borg Services AB, Bjorn Borg Sport BV, and Bjorn Borg Limited (China) Limited CR, among others.

BORG Intrinsic Value
69.12 SEK
Undervaluation 12%
Intrinsic Value
Price
What is Gross Margin?
Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.
How is Gross Margin calculated?

Gross Margin is calculated by dividing the Gross Profit by the Revenue.

Gross Margin
52.9%
=
Gross Profit
kr564.7m
/
Revenue
kr1.1B
What is Bjorn Borg AB's current Gross Margin?

The current Gross Margin for Bjorn Borg AB is 52.9%, which is below its 3-year median of 53.7%.

How has Gross Margin changed over time?

Over the last 3 years, Bjorn Borg AB’s Gross Margin has increased from 52.8% to 52.9%. During this period, it reached a low of 52.3% on Dec 31, 2022 and a high of 55.3% on Mar 31, 2024.

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