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CD Projekt SA
CD Projekt SA, a name that resonates wildly in the gaming industry, began its journey in 1994 as a Polish video game distributor. Over time, it transformed into an influential game developer and publisher, standing out prominently with its world-renowned title, "The Witcher" series. This success catapulted CD Projekt into the global spotlight, underpinned by a narrative-driven, open-world approach that garnered acclaim for both story depth and gameplay. The company thrives on its ability to craft rich, immersive worlds that captivate players worldwide, continuously raising the bar for quality in an industry where storytelling and technical prowess are paramount.
The business model of CD Projekt is multifaceted, broadly encompassing game development, publishing, and distribution through its digital platform GOG.com. The bulk of its revenue originates from game sales, particularly high-profile releases like its latest endeavor, "Cyberpunk 2077". While "Cyberpunk 2077" faced initial turbulence post-launch due to various bugs and performance issues, the company has shown resilience, focusing on post-launch fixes and updates. Beyond direct game sales, CD Projekt also capitalizes on secondary channels such as merchandise, game expansions, and adaptations of its popular intellectual properties into other media forms, breeding a robust ecosystem around its flagship titles. Through GOG.com, CD Projekt offers a digital storefront that hosts a plethora of third-party games, promoting a gamer-friendly, DRM-free environment, which further diversifies its revenue streams and sustains its growth trajectory.
CD Projekt SA, a name that resonates wildly in the gaming industry, began its journey in 1994 as a Polish video game distributor. Over time, it transformed into an influential game developer and publisher, standing out prominently with its world-renowned title, "The Witcher" series. This success catapulted CD Projekt into the global spotlight, underpinned by a narrative-driven, open-world approach that garnered acclaim for both story depth and gameplay. The company thrives on its ability to craft rich, immersive worlds that captivate players worldwide, continuously raising the bar for quality in an industry where storytelling and technical prowess are paramount.
The business model of CD Projekt is multifaceted, broadly encompassing game development, publishing, and distribution through its digital platform GOG.com. The bulk of its revenue originates from game sales, particularly high-profile releases like its latest endeavor, "Cyberpunk 2077". While "Cyberpunk 2077" faced initial turbulence post-launch due to various bugs and performance issues, the company has shown resilience, focusing on post-launch fixes and updates. Beyond direct game sales, CD Projekt also capitalizes on secondary channels such as merchandise, game expansions, and adaptations of its popular intellectual properties into other media forms, breeding a robust ecosystem around its flagship titles. Through GOG.com, CD Projekt offers a digital storefront that hosts a plethora of third-party games, promoting a gamer-friendly, DRM-free environment, which further diversifies its revenue streams and sustains its growth trajectory.
Revenue Growth: CD Projekt’s first-half 2025 sales revenue rose 4% year-on-year to PLN 443 million, driven by higher sales for both The Witcher and Cyberpunk franchises.
Profitability: Net profit for H1 2025 reached PLN 155 million, with a net margin of 35%. EBIT rose 20% to PLN 168 million.
Witcher 4 Progress: The Witcher 4 technical demo, shown in partnership with Epic Games, was well received and demonstrates CD Projekt’s focus on technological innovation.
Cyberpunk Expansion: Cyberpunk 2077 Ultimate Edition launched as a Switch 2 debut title and also released on Apple Silicon Macs and PlayStation Plus, gaining positive reviews and strong physical sales.
Transmedia Strategy: A new Cyberpunk: Edgerunners anime series was announced, continuing the company’s push into transmedia storytelling.
Development Investment: Workforce grew 10% to nearly 800 developers, mainly for Witcher 4 and Cyberpunk 2, with ongoing increases in development spending expected.
