Beiersdorf AG

XMUN:BEI

Business Description

Sector

Consumer Staples

Industry

Consumer products

Headquarters

Germany DE

Employees

22 399

IPO date

Nov 28, 1997

Beiersdorf AG is a German consumer goods company best known for skin care and personal care products. Its brands include everyday items such as face creams, body lotions, deodorants, lip care, and sun care, sold through stores, pharmacies, and online channels. It also owns a smaller professional adhesive business that makes specialty glues and tapes used in manufacturing and packaging.

The company makes money mainly by selling branded products to retailers, wholesalers, pharmacies, and other distribution partners, who then sell them to end customers. In skin care, Beiersdorf earns value from trusted household brands that people buy repeatedly for personal use. In adhesives, it sells technical products to industrial customers that need reliable bonding performance for specific applications.

What makes Beiersdorf different is its split between consumer brands and industrial adhesives. The consumer side depends on brand trust, product formulas, and shelf presence in mass-market channels, while the adhesives side is a business-to-business supplier with specialized products that are harder to replace. That mix gives the company a role both as a maker of everyday care products and as a technical materials supplier.