General Mills Inc
XMUN:GRM
General Mills Inc
XMUN:GRM
Price:
32.415
EUR
-0.4%
Market Cap:
€18.4B
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Economic Moat
General Mills has a narrow economic moat
No Moat
Narrow
Wide
Shoppers’ willingness to pay more for trusted brands helps General Mills defend its profits against cheaper alternatives. Rivals can copy many food products, but recreating the consumer trust behind names such as Cheerios and Pillsbury takes sustained spending and time.
What protects General Mills from competitors
Intangible Assets
Brands such as Cheerios, Pillsbury and Blue Buffalo help General Mills charge more than store-brand alternatives because shoppers associate them with dependable quality. This gives competitors a harder task than simply offering a similar cereal, baking product or pet food at a lower price.
What could weaken General Mills's moat
1 risk to watch
What could happen to the source of the moat and how it would weaken it
