Intrinsic Value

The intrinsic value of Harley-Davidson Inc (HAR) under the Base Case is 21.55 EUR per share. Compared with the current market price of 24.13 EUR, the stock appears Overvalued by 11% .

The intrinsic value is calculated using the DCF method.

Do our valuations actually work? See backtest results .

HAR Intrinsic Value
€21.55
Overvaluation 11%
Intrinsic Value
Price €24.13

HAR is valued in line with its history. A premium of this size has been typical over the past 5 years.

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20% below Intrinsic Value €17.24
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Current Price €24.13
Intrinsic Value €21.55
Margin of Safety 20% €17.24
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Fundamental Analysis

What Harley-Davidson Does

Automobiles Consumer Discretionary

Harley-Davidson makes heavyweight motorcycles and sells them under one of the best-known names in motorcycling. Its core products are the bikes themselves, along with parts, accessories, apparel, and branded merchandise. The company also helps owners finance purchases through its lending business, which supports sales and gives it a bigger role in the ownership experience.

Headquarters
United States of America US
Employees
5 500
IPO date
Jul 1, 1987
Read the full company overview
View Company Overview

Harley-Davidson has a narrow economic moat

No Moat Narrow Wide

Harley-Davidson’s established name and distinctive styling help it charge more for its cruiser and touring motorcycles than many rivals. This gives the company some protection, but competitors can still challenge it with bikes that buyers find equally distinctive and desirable.

Read the full moat analysis

Latest Earnings Call

Q2 2026 · July 23, 2026

Open the earnings call
EPS
$0.75
Expected
$0.62
Surprise
+21.0%
Stock, day of the call
−1.8%
View Earnings Call
Financials
Efficiency

Earnings Waterfall
Harley-Davidson Inc

Wall St Price Targets

Capital Returns

Competitive Landscape

Ownership

HOG Insider Trading
Buy and sell transactions by insiders

What is the Intrinsic Value of one HAR stock?

The intrinsic value for Harley-Davidson Inc (HAR) under the Base Case is 21.55 EUR.

Is HAR stock undervalued or overvalued?

Compared with the current market price of 24.13 EUR, the stock appears Overvalued by 11% .

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