Imperial Oil Ltd
XMUN:IMP
Imperial Oil Ltd
XMUN:IMP
Price:
30.915
EUR
-1.32%
Market Closed
Market Cap:
€14.6B
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Economic Moat
Imperial Oil has no economic moat
No Moat
Narrow
Wide
Customers can buy comparable oil and fuel from other suppliers, leaving Imperial Oil little room to charge more simply because it makes the product. Its large operations help it compete, but rivals also combine oil production, refining and fuel distribution rather than leaving those advantages exclusive to Imperial.
Why Imperial Oil has no moat
Drivers can switch easily
Limited brand pricing power
Scale is not exclusive
The explanation behind each reason
