KFC
This segment runs the KFC fried chicken brand and supports restaurants around the world with brand standards, menu development, and operations help.
Customers and revenue model
Yum! Brands Inc
XMUN:TGR
Yum! Brands Inc
XMUN:TGR
Price:
134.1
EUR
Market Cap:
€37.8B
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Company Overview
Business Description
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Headquarters
- United States of America US
- Employees
- 49 000
- IPO date
- Sep 17, 1997
Yum! Brands is the parent company behind KFC, Taco Bell, Pizza Hut, and The Habit Burger Grill. It does not mainly run restaurants itself. Instead, it owns the brands, sets the menu and operating standards, and lets franchisees open and operate most of the locations around the world.
The company makes money mostly from royalties, franchise fees, and by selling food, ingredients, packaging, and other supplies through its supply chain system. Its main customers are the franchise operators who run the restaurants, while the end customers are everyday diners buying fried chicken, tacos, pizza, and burgers.
What makes Yum! different is that it sits at the brand-and-system level of fast food rather than the store level. It earns from a large network of independently owned restaurants, which gives it a lighter asset model than a company that owns most of its locations.
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