Planet Fitness Inc
F:3PL

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Planet Fitness Inc
F:3PL
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Price: 84 EUR -1.75% Market Closed
Market Cap: 7.3B EUR

Operating Margin

29.3%
Current
Improving
by 3%
vs 3-y average of 26.4%

Operating Margin shows how much profit a company makes from its regular business activities after covering operating costs. It helps measure how efficiently the company turns sales into profit.

Operating Margin
29.3%
=
Operating Income
$378m
/
Revenue
$1.3B

Operating Margin shows how much profit a company makes from its regular business activities after covering operating costs. It helps measure how efficiently the company turns sales into profit.

Operating Margin
29.3%
=
Operating Income
€378m
/
Revenue
$1.3B

Peer Comparison

No Stocks Found

Market Distribution

Higher than 89% of companies in the United States of America
Percentile
89th
Based on 14 112 companies
89th percentile
29.3%
Low
-4 087 900% — -5.1%
Typical Range
-5.1% — 14.8%
High
14.8% — 1 032 600%
Distribution Statistics
the United States of America
Min -4 087 900%
30th Percentile -5.1%
Median 6%
70th Percentile 14.8%
Max 1 032 600%

Planet Fitness Inc
Glance View

In the bustling world of fitness, Planet Fitness Inc. has carved a significant niche by redefining the traditional gym experience. Founded in 1992, the company capitalized on a straightforward yet potent strategy: offering a welcoming environment for first-time gym-goers and casual fitness enthusiasts. This approach was designed to demystify the often-intimidating atmosphere of health clubs, which alienated many potential customers. Central to its strategy is the "Judgement Free Zone" ethos, aimed at creating a non-competitive space where members feel comfortable regardless of their fitness level. The brand's distinctive color scheme of purple and yellow, coupled with its affordable membership options, reinforces this approachable image. Planet Fitness has grown into a vast network across North America, partly through franchising, allowing it to expand rapidly while maintaining its focus on a low-cost, high-value membership offering. The financial model of Planet Fitness Inc. is ingeniously multi-tiered. It generates revenue from a combination of company-operated locations, franchised stores, and equipment sales to franchisees. The franchising route enables Planet Fitness to scale its operations efficiently, with franchisees handling daily management but sharing a portion of the income with the parent company. Additionally, Planet Fitness benefits from ongoing royalty fees and marketing contributions from these franchises. Another revenue stream is its merchandising and branded equipment sales, fostering a consistent brand image across all locations. Collectively, this model not only sustains the company's rapid expansion but also secures a steady income stream with broad exposure and minimal risk, keeping it well-positioned in a competitive market. Through its unique brand proposition and business model, Planet Fitness has become a formidable contender in the fitness industry, appealing to a diverse demographic seeking affordable, accessible fitness solutions.

3PL Intrinsic Value
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What is Operating Margin?
Operating Margin shows how much profit a company makes from its regular business activities after covering operating costs. It helps measure how efficiently the company turns sales into profit.
How is Operating Margin calculated?

Operating Margin is calculated by dividing the Operating Income by the Revenue.

Operating Margin
29.3%
=
Operating Income
$378m
/
Revenue
$1.3B
What is Planet Fitness Inc's current Operating Margin?

The current Operating Margin for Planet Fitness Inc is 29.3%, which is above its 3-year median of 26.4%.

How has Operating Margin changed over time?

Over the last 3 years, Planet Fitness Inc’s Operating Margin has increased from 23.1% to 29.3%. During this period, it reached a low of 23.1% on Aug 30, 2022 and a high of 29.3% on Oct 30, 2025.

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