Bilibili Inc

F:71BB

Business Description

Sector

Communication Services

Industry

Media

Headquarters

China CN

Employees

8 423

IPO date

Mar 28, 2018

Bilibili Inc. runs a Chinese online video and community platform that is especially popular with younger users and fans of anime, comics, games, and related pop culture. People use the app and website to watch short and long videos, livestreams, and music, and to join discussions around shared interests. The company’s core product is the attention and engagement of its user community, not a physical good.

Bilibili makes money mainly from advertising, mobile games, and paid services such as memberships, virtual gifts, and other value-added features. Brands pay to reach its highly engaged audience, game users spend inside titles published or distributed through the platform, and fans pay for premium content or interactive features. It also earns from e-commerce and other transaction-based services tied to its community.

What sets Bilibili apart is that it is both a media platform and a social network built around niche interests, with a strong culture of user-created content and comments. That gives it a different role from a simple streaming app: it sells access to an engaged community, monetizes user attention in several ways, and serves as a gateway between content creators, advertisers, game publishers, and fans.