Boozt.com
This is the company’s main online store for fashion, beauty, and home products. It sells branded goods directly to shoppers through its own website and app.
Customers and revenue model
Boozt AB
F:BOK
Boozt AB
F:BOK
Price:
15.32
EUR
-0.58%
Market Closed
Market Cap:
€1B
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Company Overview
Business Description
- Sector
- Consumer Discretionary
- Industry
- Retail
- Headquarters
- Sweden SE
- Employees
- 1 049
- IPO date
- May 31, 2017
Boozt AB runs an online store for fashion and lifestyle products in the Nordic region. It sells clothing, shoes, beauty items, and home products from many well-known brands through its own websites and app. The company acts as a digital retailer, buying goods from brands and then reselling them to consumers at retail prices.
Its main customers are individual shoppers who want a wide selection and convenient home delivery, especially in Sweden, Denmark, Norway, Finland, and nearby markets. Boozt makes money mainly from the difference between what it pays brands and what customers pay online, along with shipping-related services and other retail fees tied to order fulfillment.
What sets Boozt apart is its focus on fashion and lifestyle e-commerce rather than physical stores. It depends on strong logistics, merchandising, and online customer experience, which makes it a specialized middleman between brands and consumers in a market where speed, product selection, and easy returns matter.
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