Clorox Co
F:CXX
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Clorox Co
F:CXX
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Wells Fargo & Co
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Intrinsic Value
Is CXX undervalued or overvalued?
See the intrinsic value estimate for 
Clorox Co and find out whether today’s valuation is cheap or expensive by its own historical standards.
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Fundamental Analysis
What Clorox Does
Clorox makes branded consumer products for cleaning, laundry, trash, water filtration, grilling, and some food items. Its best-known products include Clorox bleach and disinfecting wipes, Glad bags and wraps, Brita filters, Kingsford charcoal, Pine-Sol cleaners, and Hidden Valley dressings and dips. The company sells these everyday products mainly to households, plus some food service and commercial customers, through supermarkets, mass merchants, warehouse clubs, drugstores, and online retailers.
- Headquarters
- United States of America US
- Employees
- 7 600
- IPO date
- Aug 1, 1928
Clorox has a wide economic moat
Consumers’ trust in brands such as Clorox and Hidden Valley helps the company charge more than lower-priced store brands, making it difficult for rivals to win customers on price alone. Installed Purell dispensers provide additional protection because changing suppliers can require customers to replace equipment rather than simply buy different refills.
Read the full moat analysis
Revenue & Expenses Breakdown
Clorox Co
Earnings Waterfall
Clorox Co
The intrinsic value for Clorox Co (CXX) under the Base Case is hidden EUR.
Compared with the current market price of 88.86 EUR, the stock appears hidden.
