Clorox Co
SWB:CXX
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Intrinsic Value
The intrinsic value of 
Clorox Co (CXX) under the Base Case is EUR per share.
Compared with the current market price of 97.72 EUR, the stock appears .
The intrinsic value is the average of valuations using the DCF method and multiples.
Do our valuations actually work? See backtest results .
What one share is worth in the bear, base and bull cases.
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Do our valuations actually work? See backtest results .
Intrinsic value next to the price over the past 5 years, and what happened after valuations like today’s.
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Fundamental Analysis
What Clorox Does
Clorox makes branded consumer products for cleaning, laundry, trash, water filtration, grilling, and some food items. Its best-known products include Clorox bleach and disinfecting wipes, Glad bags and wraps, Brita filters, Kingsford charcoal, Pine-Sol cleaners, and Hidden Valley dressings and dips. The company sells these everyday products mainly to households, plus some food service and commercial customers, through supermarkets, mass merchants, warehouse clubs, drugstores, and online retailers.
- Headquarters
- United States of America US
- Employees
- 7 600
- IPO date
- Aug 1, 1928
Clorox has a wide economic moat
Consumers’ trust in brands such as Clorox and Hidden Valley helps the company charge more than lower-priced store brands, making it difficult for rivals to win customers on price alone. Installed Purell dispensers provide additional protection because changing suppliers can require customers to replace equipment rather than simply buy different refills.
Read the full moat analysis
Revenue & Expenses Breakdown
Clorox Co
Earnings Waterfall
Clorox Co
What is the Intrinsic Value of one CXX stock?
The intrinsic value for Clorox Co (CXX) under the Base Case is EUR.
Is CXX stock undervalued or overvalued?
Compared with the current market price of 97.72 EUR, the stock appears .
