Capri Holdings Ltd

F:MKO

Business Description

Sector

Consumer Discretionary

Industry

Textiles, Apparel & Luxury Goods

Headquarters

United Kingdom UK

Employees

9 150

IPO date

Dec 15, 2011

Capri Holdings Ltd owns and manages a small group of luxury fashion brands, best known for Michael Kors, Versace, and Jimmy Choo. It designs, markets, and sells handbags, shoes, apparel, watches, and other accessories under those labels. The company sits on the brand-owner side of the fashion industry, where the value comes from name recognition, design, and control of the customer experience.

Capri makes money by selling products through its own stores and websites, through wholesale partners, and in some cases through licensing arrangements. Its main customers are fashion shoppers who want premium or luxury goods, along with department stores and other retail partners that carry its brands. Because it owns the brands, Capri can set the style direction, pricing, and distribution strategy for each label.

What makes the business model different is that it is not a mass-market clothing seller or a factory-focused manufacturer. Its job is to build desirable brands and turn that brand equity into sales across multiple product categories and channels. That gives Capri a role in the fashion value chain as both a creative house and a commercial platform for luxury consumer products.