Fluent Inc
NASDAQ:FLNT
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Fluent Inc
Fluent, Inc. engages in the provision of digital marketing services. The company is headquartered in New York City, New York and currently employs 261 full-time employees. The company went IPO on 2007-12-26. The firm conducts customer acquisition services by operating digital marketing campaigns, through which it connects its advertiser clients with consumers they are seeking to reach. Its segments include Fluent and All Other. The company delivers data and performance-based marketing executions to its clients, which consists of about 500 consumer brands, direct marketers, and agencies across a range of industries, including media and entertainment, financial products and services, health and wellness, retail and consumer and staffing and recruitment. The company primarily provides performance marketing solutions to its clients based on their desired outcomes, or specific actions in their marketing funnels, including the submission of a registration form, an application installation, or a completed transaction. Its owned and operated media properties include Flash Rewards, The Smart Wallet and Find Dream Job to meet its clients needs.
Fluent, Inc. engages in the provision of digital marketing services. The company is headquartered in New York City, New York and currently employs 261 full-time employees. The company went IPO on 2007-12-26. The firm conducts customer acquisition services by operating digital marketing campaigns, through which it connects its advertiser clients with consumers they are seeking to reach. Its segments include Fluent and All Other. The company delivers data and performance-based marketing executions to its clients, which consists of about 500 consumer brands, direct marketers, and agencies across a range of industries, including media and entertainment, financial products and services, health and wellness, retail and consumer and staffing and recruitment. The company primarily provides performance marketing solutions to its clients based on their desired outcomes, or specific actions in their marketing funnels, including the submission of a registration form, an application installation, or a completed transaction. Its owned and operated media properties include Flash Rewards, The Smart Wallet and Find Dream Job to meet its clients needs.
Revenue Decline: Total consolidated revenue fell to $47 million, down from $64.5 million last year, as owned and operated revenue dropped by 52%.
Commerce Media Growth: Commerce Media Solutions revenue surged 81% year-over-year to $18.8 million and now makes up 40% of total revenue, up from 16% last year.
Profitability Outlook: Management expects positive adjusted EBITDA in Q4 2025 and full-year adjusted EBITDA profitability in 2026, driven by strong Commerce Media growth.
Margin Improvement: Commerce Media Solutions gross profit margin improved sequentially by 400 basis points, rising from 18% to 22%.
Key Partnerships: Fluent secured new and expanded partnerships with brands like Dick's Sporting Goods, Databricks, Authentic Brands Group, and Rebuy, with the latter now one of their top five partners.
Market Challenges: Owned and operated business remains pressured by regulatory and advertising headwinds, with continued declines expected.
Guidance Reiterated: Management reiterated guidance for double-digit consolidated revenue growth and positive adjusted EBITDA in 2026.
