Groupon Inc
NASDAQ:GRPN
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Groupon Inc
NASDAQ:GRPN
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Haci Omer Sabanci Holding AS
IST:SAHOL.E
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Groupon Inc
Groupon, Inc. operates as a global scaled two-sided marketplace that connects consumers to merchants. The company is headquartered in Chicago, Illinois and currently employs 3,675 full-time employees. The company went IPO on 2011-11-04. The firm enables consumers to access the marketplace through its mobile applications and its Websites, through localized groupon.com sites in various countries. Its segments include North America and International. The company offers goods and services through its three categories: Local, Goods and Travel. Its Local category includes offerings from local and national merchants, including things to do, beauty and wellness, and dining. In addition to its local and national offerings, it allows consumers to access digital coupons from retailers through its coupons offerings. Its Goods category includes merchandise across multiple product lines, such as electronics, sporting goods, jewelry, toys, household items, and apparel. Its Travel category features travel experiences at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel.
Groupon, Inc. operates as a global scaled two-sided marketplace that connects consumers to merchants. The company is headquartered in Chicago, Illinois and currently employs 3,675 full-time employees. The company went IPO on 2011-11-04. The firm enables consumers to access the marketplace through its mobile applications and its Websites, through localized groupon.com sites in various countries. Its segments include North America and International. The company offers goods and services through its three categories: Local, Goods and Travel. Its Local category includes offerings from local and national merchants, including things to do, beauty and wellness, and dining. In addition to its local and national offerings, it allows consumers to access digital coupons from retailers through its coupons offerings. Its Goods category includes merchandise across multiple product lines, such as electronics, sporting goods, jewelry, toys, household items, and apparel. Its Travel category features travel experiences at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel.
Growth: Groupon returned to billings and revenue growth in 2025 — full year billings grew 7% to approximately $1.67 billion, but Q4 results missed guidance with billings up 4% YoY.
Profitability: The company delivered a second consecutive year of positive free cash flow and exited 2025 with about $296 million in cash.
Q4 miss: Revenue and adjusted EBITDA in Q4 came in below guidance, with the shortfall concentrated in North America Enterprise and owned/organic marketing channels.
Product & platform: Platform migration is a material priority — 50% of iOS North America users are on the new app and full iOS migration is expected by end of Q1; early users on the new app monetize better.
AI strategy: Management is making AI the #1 strategic priority — building an AI personalization layer, aiming for agent-initiated transactions by mid‑2026 and adding a Board-level AI committee chaired by new director Amit Shah.
2026 outlook: Management guided to 3–5% billings growth, 3–5% revenue growth, $70–75 million adjusted EBITDA, and at least $60 million free cash flow; growth pacing will be more moderate than recently.
Marketing & operations: Brand campaign is underway; marketing spend expected to grow high single digits in 2026 while SG&A (ex D&A and stock comp) is expected to be roughly flat YoY.
