Hasbro Inc
NASDAQ:HAS
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Hasbro Inc
Founded in 1923 by the Hassenfeld brothers, Hasbro Inc. began its journey as a humble textile remnant business. Over the decades, it transformed into a leading global play and entertainment company. Today, Hasbro is best known for its iconic brands such as Transformers, My Little Pony, and Monopoly. Operating with a diversified business model, Hasbro generates revenue through the design, development, and marketing of toys and games that captivate children and adults alike. In addition to traditional toy sales, the company has expanded its horizons into digital gaming, licensing partnerships, and rich storytelling. This multifaceted approach allows it to tap into various revenue streams, driving growth in a competitive industry.
The success of Hasbro is heavily anchored in its ability to synergize storytelling with its products. By leveraging its strong portfolio of beloved brands, Hasbro extends its reach into television, motion pictures, and even digital realms through collaborations with studios and streaming platforms. This cross-platform strategy not only bolsters brand loyalty and engagement but also creates lucrative licensing opportunities, ensuring that the Hasbro universe touches the lives of consumers in more ways than one. As part of its growth strategy, the company continues to explore innovation and expansion, seeking to adapt to the evolving preferences of its audience while preserving the imaginative spirit that has defined its legacy for generations.
Founded in 1923 by the Hassenfeld brothers, Hasbro Inc. began its journey as a humble textile remnant business. Over the decades, it transformed into a leading global play and entertainment company. Today, Hasbro is best known for its iconic brands such as Transformers, My Little Pony, and Monopoly. Operating with a diversified business model, Hasbro generates revenue through the design, development, and marketing of toys and games that captivate children and adults alike. In addition to traditional toy sales, the company has expanded its horizons into digital gaming, licensing partnerships, and rich storytelling. This multifaceted approach allows it to tap into various revenue streams, driving growth in a competitive industry.
The success of Hasbro is heavily anchored in its ability to synergize storytelling with its products. By leveraging its strong portfolio of beloved brands, Hasbro extends its reach into television, motion pictures, and even digital realms through collaborations with studios and streaming platforms. This cross-platform strategy not only bolsters brand loyalty and engagement but also creates lucrative licensing opportunities, ensuring that the Hasbro universe touches the lives of consumers in more ways than one. As part of its growth strategy, the company continues to explore innovation and expansion, seeking to adapt to the evolving preferences of its audience while preserving the imaginative spirit that has defined its legacy for generations.
Strong Quarter: Hasbro delivered robust Q3 results, with net revenue up 8% and operating profit also increasing by 8%, both surpassing expectations.
MAGIC Growth: MAGIC: THE GATHERING continues to outperform, posting 40% year-to-date growth and achieving its largest set launch ever with Final Fantasy.
Raised Guidance: Management raised full-year guidance, now expecting high single-digit revenue growth and adjusted operating profit growth of over 20%.
Wizards Momentum: Wizards of the Coast revenue grew 42% in Q3, with a 55% surge in MAGIC revenue and a 44% operating margin.
Tariff Headwinds: Tariffs added about $20 million in Q3 costs and are expected to total $60 million for 2025, but supply chain diversification is underway.
Consumer Products: Consumer Products revenue declined 7% in Q3, but POS and retailer orders are accelerating into Q4, setting up for a holiday rebound.
Cost Savings: Hasbro achieved $150 million in gross savings year-to-date and remains on track towards its $1 billion cost savings goal by 2027.
Capital Allocation: The company expects to meet its 2.5x leverage target by year-end, maintaining priorities on reinvestment, dividends, and debt paydown.
