Mediaalpha Inc
NYSE:MAX
Balance Sheet
Balance Sheet Decomposition
Mediaalpha Inc
Mediaalpha Inc
Balance Sheet
Mediaalpha Inc
| Dec-2018 | Dec-2019 | Dec-2020 | Dec-2021 | Dec-2022 | Dec-2023 | Dec-2024 | ||
|---|---|---|---|---|---|---|---|---|
| Assets | ||||||||
| Cash & Cash Equivalents |
6
|
10
|
24
|
51
|
15
|
17
|
43
|
|
| Cash Equivalents |
6
|
10
|
24
|
51
|
15
|
17
|
43
|
|
| Total Receivables |
37
|
56
|
96
|
76
|
60
|
54
|
143
|
|
| Accounts Receivables |
37
|
56
|
96
|
76
|
60
|
54
|
143
|
|
| Other Receivables |
0
|
0
|
0
|
0
|
0
|
0
|
0
|
|
| Other Current Assets |
1
|
1
|
8
|
10
|
6
|
4
|
4
|
|
| Total Current Assets |
44
|
68
|
128
|
137
|
80
|
75
|
190
|
|
| PP&E Net |
1
|
1
|
1
|
0
|
0
|
2
|
2
|
|
| PP&E Gross |
1
|
1
|
1
|
0
|
0
|
0
|
0
|
|
| Accumulated Depreciation |
1
|
1
|
1
|
0
|
0
|
0
|
0
|
|
| Intangible Assets |
24
|
19
|
16
|
13
|
33
|
26
|
20
|
|
| Goodwill |
18
|
18
|
18
|
18
|
48
|
48
|
48
|
|
| Other Long-Term Assets |
0
|
0
|
48
|
122
|
9
|
3
|
3
|
|
| Other Assets |
18
|
18
|
18
|
18
|
48
|
48
|
48
|
|
| Total Assets |
87
N/A
|
105
+21%
|
210
+100%
|
290
+38%
|
170
-41%
|
154
-10%
|
262
+71%
|
|
| Liabilities | ||||||||
| Accounts Payable |
27
|
41
|
98
|
62
|
54
|
56
|
106
|
|
| Accrued Liabilities |
5
|
7
|
9
|
14
|
14
|
12
|
19
|
|
| Short-Term Debt |
0
|
0
|
0
|
0
|
0
|
0
|
0
|
|
| Current Portion of Long-Term Debt |
1
|
1
|
0
|
9
|
9
|
12
|
9
|
|
| Other Current Liabilities |
0
|
0
|
0
|
0
|
0
|
0
|
0
|
|
| Total Current Liabilities |
34
|
48
|
108
|
84
|
77
|
80
|
133
|
|
| Long-Term Debt |
13
|
97
|
183
|
178
|
174
|
162
|
154
|
|
| Minority Interest |
0
|
0
|
71
|
57
|
70
|
84
|
49
|
|
| Other Liabilities |
0
|
0
|
25
|
89
|
5
|
6
|
22
|
|
| Total Liabilities |
47
N/A
|
145
+209%
|
244
+68%
|
294
+20%
|
186
-37%
|
164
-12%
|
260
+58%
|
|
| Equity | ||||||||
| Common Stock |
76
|
154
|
1
|
1
|
1
|
1
|
1
|
|
| Retained Earnings |
36
|
193
|
419
|
425
|
482
|
523
|
506
|
|
| Additional Paid In Capital |
0
|
0
|
385
|
420
|
466
|
512
|
508
|
|
| Total Equity |
41
N/A
|
40
N/A
|
34
+14%
|
4
+87%
|
16
-272%
|
10
+36%
|
2
N/A
|
|
| Total Liabilities & Equity |
87
N/A
|
105
+21%
|
210
+100%
|
290
+38%
|
170
-41%
|
154
-10%
|
262
+71%
|
|
| Shares Outstanding | ||||||||
| Common Shares Outstanding |
59
|
59
|
59
|
61
|
63
|
66
|
67
|
|