Wheels Up Experience Inc

NYSE:UP

In the evolving landscape of private aviation, Wheels Up Experience Inc. has carved a niche for itself, setting out to democratize the exclusive world of private flying. The company was founded in 2013 by Kenny Dichter, who previously co-founded Marquis Jet, a pioneer in the field of private jet card membership programs. Wheels Up appeals to a modern clientele by offering a subscription-based model that grants members access to a fleet of aircraft, without the significant upfront costs and commitments of jet ownership. By leveraging an innovative technology-driven approach, the company streamlines procedures like booking and in-flight experience through a sophisticated digital platform, making the world of private aviation accessible not just to business elites but a wider audience of enthusiastic travelers.

Wheels Up makes money primarily through its membership fees and usage rates, which vary depending on the chosen tier of service. From "Connect" to "Core" and "Business" levels, each plan offers different access levels to their fleet—ranging from King Air 350i turboprops to large-cabin jets—customizing the experience according to members’ needs and preferences. Additionally, Wheels Up capitalizes on partnerships with major brands and companies, providing corporate solutions and charter services. By using dynamic scheduling to maximize fleet usage and partnering with third-party operators to supplement its own fleet, Wheels Up aims to align economic efficiencies with customer satisfaction, driving growth while striving to maintain a high service standard that resonates with its diverse clientele.