Company Overview

Business Description

Sector
Consumer Discretionary
Industry
Consumer products
Headquarters
Germany DE
Employees
919
IPO date
Sep 14, 1984

Leifheit AG makes household products for cleaning, laundry care, and kitchen use. Its main products include mops, floor cleaning systems, clothes-drying racks, ironing boards, food preparation tools, and storage items. The company sells these goods mainly to everyday consumers through retailers, e-commerce shops, and home-goods distributors.

The business makes money by designing, sourcing, and selling branded consumer products, with sales coming from the physical goods it places into stores and online channels. Leifheit’s customers are mostly households that want practical, easy-to-use products for daily chores, plus retail partners that stock its brands. Its role in the value chain is to turn simple home-care needs into branded products that are easier to market and compare than unbranded alternatives.

What sets Leifheit apart is its focus on a narrow set of routine household tasks rather than a broad mix of unrelated consumer goods. That gives it a clear identity in home care and kitchenware, where product design, usability, and brand recognition matter. It is less like a general retailer and more like a specialist manufacturer that earns its place on store shelves by solving everyday household jobs.

Leifheit AG Investor Relations

Address
Leifheitstrasse 1
Nassau, Rheinland-Pfalz
Germany

Business Segments

Household care

This part sells products for cleaning and laundry care, such as floor care, ironing, drying, and general home cleaning tools under the Leifheit brand.

Customers and revenue model

Kitchen and wellbeing

This part sells kitchen helpers and personal care products, including kitchen tools and bathroom scales under the Leifheit and Soehnle brands.

Customers and revenue model

Management

Mr. Marco Keul

CFO & Member of Management Board

Biography unavailable

Mr. Alexander Reindler

Chairman of the Management Board & CEO

Biography unavailable

Mr. Igor Iraeta Munduate

COO & Member of Management Board

Biography unavailable

Ms. Petra Dombrowsky

CIRO & Executive Assistant

Biography unavailable

Ms. Andrea Schröter

Head of Human Resources

Biography unavailable

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