Company Overview

Business Description

Sector
Financials
Industry
Financial Services
Headquarters
Thailand TH
Employees
264
IPO date
Oct 14, 2014

Forth Smart Service PCL runs a network of self-service kiosks and payment terminals in Thailand, best known for its Boonterm machines. These machines let people top up mobile phones, pay bills, buy digital services, and handle other small everyday transactions without going to a staffed counter. The company earns money mainly from transaction fees, service commissions, and related payments tied to activity on its machines and platform.

Its main customers are everyday consumers who need quick cashless or cash-based payment services, along with merchants and service providers that want their bills and top-ups distributed through a large physical network. It also works with telecom operators, utility companies, and other businesses that use its terminals as a sales and payment channel. That makes the company a middleman in the payments chain: it helps move small-value transactions from customers to service providers.

What makes this business different is that it combines technology with a wide on-the-ground kiosk network. Instead of relying only on banks or phone apps, it serves people who still prefer or need a nearby machine for routine transactions. In practice, it makes money every time a customer uses the network, so its business depends on how useful and convenient its machines are to both users and partner companies.

Forth Smart Service PCL Investor Relations

Address
256 Phaholyothin Road Phayathai
Bangkok, Bangkok Metropolis
Thailand

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Boonterm kiosks

The company runs self-service kiosks that let people top up mobile phones, pay bills, and make other everyday cash-based transactions through the Boonterm network.

Customers

Retail customers who use cash, along with billers and service providers that want their payments collected through the kiosk network.

Revenue Model

It earns fees from each transaction processed on the kiosks and from related service charges.

Payment services

The company provides electronic payment and collection services that connect merchants, agents, and customers to Thailand’s payment networks.

Customers

Merchants, service providers, and partner businesses that need a way to receive payments or offer payment access to their customers.

Revenue Model

It makes money from processing fees, service charges, and setup or usage fees tied to the payment service network.

Management

Mr. Pongchai Amatanon

CEO & Director

Biography unavailable

Mr. Narongsak Lertsuptavee

MD & Executive Director

Biography unavailable

Ms. Rasinee Lerttripinyo

Assistant Managing Director & Executive Director

Biography unavailable

Ms. Rungrawee Bangkul

Finance & Accounting Director and Company Secretary

Biography unavailable

Mr. Tnutpong Soisuwan

Assistant Director of Business Development & Marketing

Biography unavailable

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