Company Overview

Business Description

Sector
Real Estate
Industry
Real Estate
Headquarters
Thailand TH
Employees
1 107
IPO date
Jul 29, 2009

Sena Development PCL is a Thai real estate developer that builds and sells residential property, with a strong focus on condominiums and houses for middle-income buyers. It plans land, designs projects, builds them, and then sells completed units or units under construction to homebuyers. It also develops some projects with partners, which helps share land and construction risk.

The company makes money mainly from selling homes and receiving related fees from its development projects. Its customers are individual buyers looking for a place to live or an investment property, and in some cases it also serves buyers who want affordable financing or move-in-ready units. Because housing is a big purchase, Sena’s business depends on choosing locations, managing construction, and offering products that match what local buyers can afford.

What makes Sena’s business easy to understand is that it sits in the middle of the housing value chain: it turns land and building work into finished homes for sale. Unlike a landlord that earns rent over time, Sena earns most of its income when it transfers a property to the buyer. That means its results are tied closely to demand for new homes, land availability, and its ability to launch projects that fit the market.

Sena Development PCL Investor Relations

Address
48 Thanalak Phak Building, Soi Ratchadaphisek 26, Ratchadaphisek Road, Khwaeng Samsen Nok, Khet Huai Khwang
Bangkok, Bangkok Metropolis
Thailand

Business Segments

Property sales

Sena Development designs and builds housing projects such as condominiums, townhomes, and single-family homes for sale.

Customers and revenue model

Rental and services

The company also manages rental properties and provides related property services such as project management and building care.

Customers and revenue model

Management

Dr. Theerawat Thanyalakpark

Chairman of Executive Board, CEO, MD & Director

Biography unavailable

Ms. Weraporn Chaisiriyasawat

Deputy MD, CFO, Dy. MD of Account & Finance Dept., Member of Executive Board, Secretary & Director

Biography unavailable

Dr. Kessara Thanyalakpark

MD, Member of Executive Board & Executive Director

Biography unavailable

Ms. Benyalak Thanyalakpark

Deputy CEO, Deputy MD, Member of Executive Board & Executive Director

Biography unavailable

Mr. Pathomporn Tiranasawad

Deputy MD of Counsel Department & Member of Executive Board

Biography unavailable

Mr. Somyot Thanetwarangkoon

Member of Risk Management Committee

Biography unavailable

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