Restaurant brands
This part runs ZEN’s owned restaurants and food outlets under its various casual dining and Japanese-style brands. It serves diners who eat in, take away, or order food through delivery channels.
Customers and revenue model
Z
Zen Corporation Group PCL
SET:ZEN
Zen Corporation Group PCL
SET:ZEN
Price:
5.45
THB
Market Closed
Market Cap:
฿1.6B
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Company Overview
Business Description
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Headquarters
- Thailand TH
- Employees
- 2 304
- IPO date
- Feb 20, 2019
Zen Corporation Group PCL is a Thai restaurant company that runs a portfolio of casual dining brands, best known for Japanese-style restaurants such as Zen and AKA, along with other sit-down dining concepts. It serves everyday consumers, families, and office workers who eat in its restaurants or order food for takeaway and delivery.
The company makes money mainly by selling meals through its owned and operated restaurants. It also earns income from franchise-related activities and, in some cases, from supplying food and ingredients through its back-end kitchen and support system. That gives it more than one way to earn from the same restaurant brands.
What makes Zen different is that it is not just a restaurant chain operator; it also acts as a brand owner and food-service platform for its concepts. By managing menus, sourcing, and kitchen operations centrally, it can keep a consistent customer experience across locations while using its brands to reach diners in different parts of Thailand.