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Pricer AB
STO:PRIC B

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Pricer AB
STO:PRIC B
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Price: 3.795 SEK -2.32% Market Closed
Market Cap: kr622.2m

EV/FCFF

5.6
Current
174%
Cheaper
vs 3-y average of -7.6

Enterprise Value to Free Cash Flow to Firm (EV/FCFF) ratio compares a company`s total enterprise value to the free cash flow available to all investors, both debt and equity holders. It shows how much investors are paying for each dollar of cash flow the business generates before interest payments.

EV/FCFF
5.6
=
Enterprise Value
kr489.9m
/
Free Cash Flow to Firm
kr115.2m

Enterprise Value to Free Cash Flow to Firm (EV/FCFF) ratio compares a company`s total enterprise value to the free cash flow available to all investors, both debt and equity holders. It shows how much investors are paying for each dollar of cash flow the business generates before interest payments.

EV/FCFF
5.6
=
Enterprise Value
kr489.9m
/
Free Cash Flow to Firm
kr115.2m

Valuation Scenarios

Pricer AB is trading below its industry average

If EV/FCFF returns to its Industry Average (20.2), the stock would be worth kr13.64 (259% upside from current price).

Statistics
Positive Scenarios
2/2
Maximum Downside
No Downside Scenarios
Maximum Upside
+299%
Average Upside
279%
Scenario EV/FCFF Value Implied Price Upside/Downside
Current Multiple 5.6 kr3.8
0%
Industry Average 20.2 kr13.64
+259%
Country Average 22.4 kr15.13
+299%

Forward EV/FCFF
Today’s price vs future free cash flow to firm

Not enough data available to calculate forward EV/FCFF

Peer Comparison

All Multiples
EV/FCFF
P/E
All Countries
Close
Market Cap EV/FCFF P/E
SE
Pricer AB
STO:PRIC B
620.1m SEK 5.6 477
JP
Keyence Corp
TSE:6861
18.5T JPY 42.4 41.7
US
Keysight Technologies Inc
NYSE:KEYS
60.1B USD 45 62.4
CN
Hangzhou Hikvision Digital Technology Co Ltd
SZSE:002415
332.6B CNY 13.6 22.3
US
Teledyne Technologies Inc
NYSE:TDY
29.9B USD 29.5 31.8
SE
Hexagon AB
STO:HEXA B
266.4B SEK 28 12.2
TW
Chroma ATE Inc
TWSE:2360
898B TWD 313.7 76.8
CN
Zhonghang Electronic Measuring Instruments Co Ltd
SZSE:300114
192.9B CNY -617.8 1 890.2
UK
Halma PLC
LSE:HLMA
17.2B GBP 41.6 49.3
CN
Huagong Tech Co Ltd
SZSE:000988
120.2B CNY 572.3 81.7
US
Trimble Inc
NASDAQ:TRMB
15.9B USD 47.2 38.2

Market Distribution

Lower than 91% of companies in Sweden
Percentile
9th
Based on 1 144 companies
9th percentile
5.6
Low
0.2 — 14.9
Typical Range
14.9 — 32.4
High
32.4 —
Distribution Statistics
Sweden
Min 0.2
30th Percentile 14.9
Median 22.4
70th Percentile 32.4
Max 829.7

Pricer AB
Glance View

Market Cap
622.2m SEK
Industry
Electrical Equipment

Pricer AB engages in the provision of in-store digital shelf-edge solutions. The company is headquartered in Stockholm, Stockholm and currently employs 180 full-time employees. The firm develops and markets a system consisting of components for communication in a store environment. The firm has over 15,000 installations in over 50 countries. Its solutions include shopper solutions, store manage solutions, price automation and communication platform. Its product offering enables users to display and change prices of a whole store; help shoppers find what they want in a Pricer equipped store; use scheduled SmartFLASH functionality to automate promotions; validate that all products are in the correct place according to the floor plan; make sure prices are the same in the store as in the Web shop; give any near field communications (NFC) enabled smartphone the ability to show added product info, and draw, synchronize and show maps on mobiles and on the Web, among others. The platform's other features include geofencing, infrared geopositioning, in-store navigation, Shelf label and in-store picking.

PRIC B Intrinsic Value
7.527 SEK
Undervaluation 50%
Intrinsic Value
Price kr3.795
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