Bicycles
Giant designs, makes, and sells bicycles under its own brand and for other brands, including road bikes, mountain bikes, city bikes, and electric bikes.
Customers and revenue model
G
Giant Manufacturing Co Ltd
TWSE:9921
Giant Manufacturing Co Ltd
TWSE:9921
Price:
85.7
TWD
-1.15%
Market Closed
Market Cap:
NT$33.6B
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Company Overview
Business Description
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Headquarters
- Taiwan TW
- IPO date
- Dec 29, 1994
Giant Manufacturing Co Ltd makes bicycles and bicycle-related products. It designs, builds, and sells road bikes, mountain bikes, e-bikes, and frames, along with parts and accessories tied to cycling. The company sits in the middle of the bicycle value chain: it turns engineering, manufacturing, and brand management into finished bikes for everyday riders and serious cyclists.
Its main customers are consumers who buy bikes through dealers, retailers, and direct channels, as well as other brands and partners that use Giant’s manufacturing capability. The company earns money by selling finished bicycles and related products under its own brands and by manufacturing for other bicycle companies. That gives it exposure to both branded retail demand and contract manufacturing demand.
What makes Giant’s business model different is that it combines a large-scale manufacturing base with consumer-facing bike brands. That lets it compete both as a maker for other companies and as a branded seller to riders. In practice, that means the company is not just assembling bikes; it is also designing products, sourcing components, and helping define what ends up on the market.