Propulsion
This segment makes outboard engines, sterndrives, inboard engines, and related propulsion systems for boats.
Customers
Boat builders, marine dealers, and boat owners who need engines and drive systems for recreational and commercial boats.
Revenue Model
Brunswick sells engines and propulsion systems through dealers and boat builders, and also earns money from replacement parts and service support.
Boat
This segment designs and builds boats under brands used for fishing, cruising, sport boating, and other marine recreation.
Customers
Retail buyers, dealers, rental operators, and fleet customers looking for finished boats.
Revenue Model
Brunswick makes money by selling completed boats to dealers and other buyers.
Parts and accessories
This segment supplies marine parts, controls, rigging, electrical gear, and other accessories used to build, equip, and repair boats.
Customers
Boat builders, dealers, repair shops, and boat owners who need replacement or add-on marine equipment.
Revenue Model
Brunswick earns revenue by selling parts and accessories through marine distribution channels and aftermarket sales.
Electronics
This segment provides marine electronics and boat systems such as navigation, displays, sensors, and control equipment.
Customers
Boat builders, dealers, and boat owners who want navigation and onboard electronics.
Revenue Model
Brunswick sells electronics and systems to boat manufacturers, dealers, and the aftermarket, and also earns from related software and service sales.