Company Overview

Business Description

Sector
Consumer Discretionary
Industry
Leisure Products
Headquarters
United States of America US
Employees
13 650
IPO date
Dec 31, 1907

Brunswick Corp. is a marine recreation company. It designs and sells boats, outboard engines, propulsion systems, and related parts and accessories. The company also supports boat owners and dealers with service, maintenance, and technology products that help boats run, navigate, and connect on the water.

Its main customers are boat builders, boat dealers, marinas, and individual recreational boaters. Brunswick makes money by selling its engines, boat brands, and marine parts, and by earning ongoing revenue from aftermarket products, service, and dealer support. It also benefits when boat owners replace engines, buy accessories, or need repair and maintenance items.

What makes Brunswick’s business model different is that it sits in both the boat and engine side of the marine market. That gives it control over key parts of the boating experience, from the boat itself to the power systems and add-ons that keep it running. This makes the company more than just a boat maker; it is a supplier of the core equipment and support that recreational boating depends on.

Brunswick Corp Investor Relations

Address
26125 N. Riverwoods Blvd. Suite 500
Mettawa, Illinois
United States of America

Business Segments

Propulsion

This segment makes outboard engines, sterndrives, inboard engines, and related propulsion systems for boats.

Customers

Boat builders, marine dealers, and boat owners who need engines and drive systems for recreational and commercial boats.

Revenue Model

Brunswick sells engines and propulsion systems through dealers and boat builders, and also earns money from replacement parts and service support.

Boat

This segment designs and builds boats under brands used for fishing, cruising, sport boating, and other marine recreation.

Customers

Retail buyers, dealers, rental operators, and fleet customers looking for finished boats.

Revenue Model

Brunswick makes money by selling completed boats to dealers and other buyers.

Parts and accessories

This segment supplies marine parts, controls, rigging, electrical gear, and other accessories used to build, equip, and repair boats.

Customers

Boat builders, dealers, repair shops, and boat owners who need replacement or add-on marine equipment.

Revenue Model

Brunswick earns revenue by selling parts and accessories through marine distribution channels and aftermarket sales.

Electronics

This segment provides marine electronics and boat systems such as navigation, displays, sensors, and control equipment.

Customers

Boat builders, dealers, and boat owners who want navigation and onboard electronics.

Revenue Model

Brunswick sells electronics and systems to boat manufacturers, dealers, and the aftermarket, and also earns from related software and service sales.

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Management

Mr. Ryan M. Gwillim

Executive VP, CFO & Chief Strategy Officer

Biography unavailable

Mr. Christopher F. Dekker J.D.

Executive VP, General Counsel, Secretary & Chief Compliance Officer

Biography unavailable

Ms. Aine L. Denari

Executive VP & President of Brunswick Boat Group

Biography unavailable

Mr. Michael D. Adams

VP & Chief Information Officer

Biography unavailable

Mr. Lee B. Gordon

Vice President of Corporate Communications, Public Affairs & Global Public Relations

Biography unavailable

Ms. Lauren E. Beckstedt

VP & Chief Marketing Officer

Biography unavailable

Ms. Jill M. Wrobel

Executive VP & Chief Human Resources Officer

Biography unavailable

Mr. John G. Buelow

Executive VP & President of Mercury Marine

Biography unavailable

Lenn Scholz

President of Boston Whaler

Biography unavailable

Jeromie Johnston

President of Lund Boats

Biography unavailable

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