` Comparison: HFG vs KR - Alpha Spread
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HFG
vs
KR

Over the past 12 months, HFG has underperformed KR, delivering a return of -50% compared to the KR's +4% growth.

Valuation Growth Profitability Solvency Stocks Performance
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HFG
KR
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Stocks Compared:
HFG KR
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Valuation Comparison

HFG Intrinsic Value
17.84 EUR
Undervaluation 67%
Intrinsic Value
Price
KR Intrinsic Value
84.537 USD
Undervaluation 20%
Intrinsic Value
Price
Company Last Price Intrinsic Value DCF Value Relative Value Wall St Target
Hellofresh SE
F:HFG
5.93 EUR
Kroger Co
NYSE:KR
67.465 USD
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Valuation Scenario:
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Base Case
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Growth Comparison

Growth Over Time
HFG, KR

HFG
KR
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Revenue
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Company LTM Historical Growth Growth Streak % Positive Years Max Drawdown Volatility Forecasted Growth
3 Years 5 Years 10 Years 1 Year 3 Years
Hellofresh SE
Revenue
Kroger Co
Revenue

All metrics are calculated based on data from the last 10 years.

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Profitability Comparison

Free Cash Flow
HFG, KR

HFG
KR
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Free Cash Flow
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Company LTM Average Historical Growth FCF Margin Conversion
3 Years 5 Years 3 Years 5 Years 10 Years
Hellofresh SE
F:HFG
Kroger Co
NYSE:KR
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What is Free Cash Flow?

Gross Margin

HFG
62%
KR
23.2%
LTM 3Y Avg 5Y Avg 10Y Avg
Hellofresh SE
Kroger Co

Operating Margin

HFG
-2.4%
KR
1.1%
LTM 3Y Avg 5Y Avg 10Y Avg
Hellofresh SE
Kroger Co

Net Margin

HFG
-2.7%
KR
0.5%
LTM 3Y Avg 5Y Avg 10Y Avg
Hellofresh SE
Kroger Co

FCF Margin

HFG
3%
KR
1.5%
LTM 3Y Avg 5Y Avg 10Y Avg
Hellofresh SE
Kroger Co

ROE

HFG
-24.4%
KR
7.9%
LTM 3Y Avg 5Y Avg 10Y Avg
Hellofresh SE
Kroger Co

ROA

HFG
-8.1%
KR
1.5%
LTM 3Y Avg 5Y Avg 10Y Avg
Hellofresh SE
Kroger Co

ROIC

HFG
-10.5%
KR
4%
LTM 3Y Avg 5Y Avg 10Y Avg
Hellofresh SE
Kroger Co

ROCE

HFG
-12%
KR
4.5%
LTM 3Y Avg 5Y Avg 10Y Avg
Hellofresh SE
Kroger Co

Solvency Comparison

Hellofresh SE
Equity Waterfall
Assets
Liabilities
Equity
What is Equity Waterfall?
Kroger Co
Equity Waterfall
Assets
Liabilities
Equity
What is Equity Waterfall?
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Balance Sheet Comparison
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Stocks Performance

Stocks Performance
HFG, KR

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HFG
KR
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1Y 3Y 5Y 10Y 15Y 20Y
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Performance Gap
HFG, KR

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HFG
KR
Difference
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1Y 3Y 5Y 10Y 15Y 20Y

Performance By Year
HFG, KR

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HFG
KR
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