Dollarama Inc

F:DR3

Business Description

Sector

Consumer Discretionary

Industry

Retail

Headquarters

Canada CA

Employees

14 230

IPO date

Oct 16, 2009

Dollarama is a Canadian discount retailer that sells low-priced everyday items through its stores. Shoppers go there for household basics, cleaning supplies, kitchen goods, party items, school and office supplies, toys, snacks, candy, and seasonal merchandise. Its main customers are value-conscious consumers who want convenience and simple price points.

The company makes money by buying large volumes of merchandise from suppliers, including many products made to its own specifications, and reselling them in stores at marked-up prices. Most of its sales come from small-ticket, high-frequency purchases, so the business depends on turning inventory quickly and keeping costs tight. Dollarama’s private-label mix and direct sourcing help it control pricing and margins better than a typical general merchandise store.

What makes Dollarama different is its role as a one-stop bargain store for everyday needs. Instead of competing as a broad department store or a premium retailer, it focuses on a narrow promise: simple shopping, low prices, and a wide mix of useful small items under one roof. That model has made it a familiar stop for households looking to stretch their budgets without sacrificing convenience.