Prada
Designs and sells luxury handbags, leather goods, clothing, shoes, and accessories under the Prada name.
Customers and revenue model
Prada SpA
F:PRP
Prada SpA
F:PRP
Price:
4.485
EUR
-2.5%
Market Cap:
€11.5B
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Company Overview
Business Description
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Headquarters
- Italy IT
- Employees
- 17 901
- IPO date
- Jun 24, 2011
Prada SpA is a luxury fashion company best known for the Prada and Miu Miu brands, along with footwear and other premium labels. It designs and sells handbags, clothing, shoes, leather goods, and accessories aimed at affluent shoppers who buy fashion for style, status, and craftsmanship.
The company makes money by selling its products through its own stores, online channels, and selected wholesale partners such as department stores and specialty retailers. It also earns from products sold under its brands in key fashion markets around the world, where brand image and direct customer control matter a lot.
Prada’s business is different from mass-market apparel because it depends less on volume and more on brand desirability, product design, and tight control over how products are presented and sold. That makes it a retailer, a brand owner, and a creator of luxury goods all at once, with the brand itself doing much of the economic work.
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