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YouGov PLC
LSE:YOU

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YouGov PLC
LSE:YOU
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Price: 189.6 GBX 2.49% Market Closed
Market Cap: £223m

P/E

18.3
Current
41%
Cheaper
vs 3-y average of 31

Price to Earnings (P/E) ratio shows how much investors pay for each dollar of a company`s earnings. It`s calculated by dividing the company`s market value by its total earnings.

P/E
18.3
=
Market Cap
GBX195.7m
/
Net Income
£12.2m

Price to Earnings (P/E) ratio shows how much investors pay for each dollar of a company`s earnings. It`s calculated by dividing the company`s market value by its total earnings.

P/E
18.3
=
Market Cap
GBX195.7m
/
Net Income
£12.2m

Valuation Scenarios

YouGov PLC is trading below its 3-year average

If P/E returns to its 3-Year Average (31), the stock would be worth GBX321.37 (70% upside from current price).

Statistics
Positive Scenarios
2/4
Maximum Downside
-99%
Maximum Upside
+184%
Average Upside
14%
Scenario P/E Value Implied Price Upside/Downside
Current Multiple 18.3 GBX189.6
0%
3-Year Average 31 GBX321.37
+70%
5-Year Average 52 GBX538.7
+184%
Industry Average 0.1 GBX1.51
-99%
Country Average 0.2 GBX2.15
-99%

Forward P/E
Today’s price vs future net income

Today's Market Cap Net Income Forward P/E
GBX195.7m
/
Feb 2026
£12.2m
=
18.3
Current
GBX195.7m
/
Jul 2026
£33.1m
=
5.9
Forward
GBX195.7m
/
Jul 2027
£40.5m
=
4.8
Forward
GBX195.7m
/
Jul 2028
£46.8m
=
4.2
Forward
GBX195.7m
/
Jul 2029
£63.5m
=
3.1
Forward

Forward P/E shows whether today’s P/E still looks high or low once future net income are taken into account.

Market Distribution

Higher than 96% of companies in United Kingdom
Percentile
96th
Based on 2 117 companies
96th percentile
18.3
Low
0 — 0.1
Typical Range
0.1 — 0.3
High
0.3 —
Distribution Statistics
United Kingdom
Min 0
30th Percentile 0.1
Median 0.2
70th Percentile 0.3
Max 828.3

YouGov PLC
Glance View

YouGov Plc engages in the provision of market research and data analytics. The firm provides its clients with the data and insights to help them plan, develop and evaluate the impact of their marketing and communication activities. The Company’s suite of products and services is made up of syndicated data products, including YouGov BrandIndex and YouGov Profiles and data services including YouGov Omnibus and YouGov Custom Research. YouGov BrandIndex is a daily brand perception tracker. YouGov Profiles is its planning and segmentation tool. YouGov Omnibus finds out people's opinions, attitudes and behaviors. YouGov Custom Research conducts quantitative and qualitative research. The firm operates in approximately 24 countries. The firm has operations in the United Kingdom, North America, Europe, the Nordics, the Middle East and North Africa and Asia.

YOU Intrinsic Value
324.92 GBX
Undervaluation 42%
Intrinsic Value
Price GBX189.6
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