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Company Overview

Business Description

Sector
Information Technology
Industry
Technology
Headquarters
United States of America US
Employees
898
IPO date
Apr 15, 2021

AppLovin builds software that helps mobile app developers find users, run ads, and earn money from their apps. Its main products include advertising tools for app marketing and monetization tools that let publishers sell ad space inside their apps. The company mostly serves mobile game studios and other app developers that need a way to reach people efficiently.

AppLovin makes money mainly by taking a cut of advertising spend and by charging for access to its ad technology and related software tools. On one side of the business, advertisers pay to promote apps to potential users. On the other side, app owners use AppLovin’s tools to place ads in their apps and generate income from those impressions.

What makes AppLovin different is that it sits in the middle of the mobile app advertising market and connects both buyers and sellers of ad inventory. That gives it a direct role in app user acquisition and app monetization, which are two of the most important jobs in the mobile app economy. Instead of selling a consumer product, it sells infrastructure that helps apps get discovered and make money.

Applovin Corp Investor Relations

Address
1100 Page Mill Rd
Palo Alto, California
United States of America

Business Segments

Advertising software

Applovin provides software tools that help mobile app developers find users, measure ad performance, and manage in-app advertising.

Customers and revenue model

Apps

Applovin also operates its own portfolio of mobile games and other apps, which generate user traffic and advertising activity.

Customers and revenue model

Management

Mr. Adam Arash Foroughi

Co-Founder, CEO & Chairperson

Adam Arash Foroughi is a co-founder and the CEO of AppLovin Corporation, a company known for its expertise in mobile app technology and marketing. Under his leadership, AppLovin has grown significantly, establishing itself as a prominent platform in the mobile app ecosystem, aiding developers in monetizing their applications through advanced analytics and targeted advertising strategies. Foroughi holds a strong background in entrepreneurship and has been instrumental in steering AppLovin's strategic direction, especially in facilitating partnerships and acquisitions to expand the company's capabilities and market reach. His vision has played a crucial role in enhancing AppLovin’s reputation as an industry leader in app monetization and discovery. Adam's approach to leadership emphasizes innovation and adaptability, key traits that have helped AppLovin navigate the rapidly evolving digital landscape. His success with the company is not only due to his technical acumen but also his ability to foster a collaborative and creative corporate culture. Before his tenure at AppLovin, Foroughi co-founded several successful ventures and has a history of working in roles that blend technology and business development. His experience and strategic insights continue to drive AppLovin’s growth and influence in the tech industry.

Mr. Vasily Shikin

Chief Technology Officer

Vasily Shikin is a notable figure in the tech industry, associated with AppLovin Corporation, a leading mobile technology platform. At AppLovin, Shikin has held significant roles that leverage his extensive experience in software engineering and technology development. Before joining AppLovin, he had a successful tenure at Adjust, a mobile measurement and fraud prevention company, where he showcased his skills in scaling technical operations and driving technology strategies. Throughout his career, Shikin has been recognized for his strategic vision and ability to lead technology teams in dynamic environments. His expertise spans software development, mobile ad technology, and data analytics, contributing to AppLovin's mission of enabling developers to grow their businesses. As a member of the leadership team, Shikin continues to play a critical role in advancing AppLovin’s technological capabilities and maintaining its competitive edge in the mobile ecosystem.

Ms. Victoria Valenzuela

Chief Legal Officer & Corporate Secretary

Victoria Valenzuela serves as the Chief Legal Officer and Corporate Secretary at AppLovin Corporation. In her role, she is responsible for overseeing the company's legal, regulatory, and compliance matters. With a strong background in corporate law, Victoria has been instrumental in navigating the complex legal landscape of the tech industry, contributing significantly to AppLovin’s strategic initiatives and corporate governance. Her leadership helps ensure that the company adheres to legal standards while facilitating growth and innovation. Before joining AppLovin, Victoria gained extensive experience working in various legal capacities, enhancing her expertise in guiding technology firms through legal complexities.

Ms. Kihorany P. Jansen

Chief Marketing Officer

Ms. Kihorany P. Jansen is recognized for her role within AppLovin Corp, where she has been instrumental in shaping the company's strategic and operational initiatives. She is notable for her expertise in developing and executing business strategies that drive growth and innovation. At AppLovin, Jansen has overseen various pivotal projects and has contributed significantly to the company’s expansion and success in the mobile technology and app development sectors. Her leadership style is marked by a commitment to fostering a dynamic and inclusive corporate culture that encourages creativity and collaboration among teams.

Mr. Herald Y. Chen

Advisor to the CEO & Director

Herald Y. Chen is a noted executive in the technology and investment sectors, currently serving as the President and Chief Financial Officer (CFO) of AppLovin Corporation, a prominent mobile technology company that focuses on developing programs for mobile applications. Prior to his tenure at AppLovin, Chen had an extensive career in the investment industry. He was a Managing Director at private equity firm KKR & Co. Inc., where he played a significant role in the firm's technology investment strategies. Chen's experience in managing and scaling technology companies has been integral to AppLovin’s financial and strategic operations. With a strong background in finance and strategic planning, Herald Y. Chen has contributed to AppLovin's growth and expansion in the mobile technology and gaming sectors.

Mr. Andrew Karam

Co-Founder & VP of New Initiatives

Andrew Karam is the Chief Technology Officer (CTO) at AppLovin Corporation, a leading mobile technology company providing app developers with a powerful set of solutions to grow their businesses. In his role as CTO, Karam is responsible for overseeing the technological innovation and engineering teams at AppLovin. He plays a crucial role in enhancing the platform's infrastructure and ensuring the company's offerings remain cutting-edge and highly effective for app developers. Karam has a strong background in technology and innovation, with significant experience in leading teams to build scalable and efficient technology solutions. Prior to joining AppLovin, he held several key positions in other technology firms where he contributed to significant advancements in both software development and strategic technological initiatives. As a leader at AppLovin, Karam's focus has been on leveraging data and technology to drive growth and efficiency, ensuring that AppLovin continues to meet the evolving needs of the mobile app ecosystem. His contributions are vital to maintaining AppLovin's position as a leader in the mobile technology space.

Mr. Matt Stumpf

Chief Financial Officer

Matt Stumpf is known for his role at AppLovin Corp, a leading mobile technology company that specializes in app discovery and marketing automation. At AppLovin, Matt Stumpf serves as the Chief Accounting Officer. In this capacity, he oversees the company's accounting operations, financial reporting, and ensures compliance with regulatory standards. His expertise in financial management helps drive the financial strategies at AppLovin. Before joining AppLovin, Matt Stumpf gained extensive experience in accounting and finance, working in various roles that equipped him with the skills needed to manage complex financial processes in the tech industry. His leadership contributes significantly to AppLovin's growth and financial stability.

Mr. Omer Hasan

Vice President of Operations

Omer Hasan is the Chief Executive Officer at AppLovin Corporation. AppLovin is a well-known mobile technology company that focuses on app discovery, marketing, and monetization. Before becoming CEO, Omer Hasan served in various leadership roles within the company, playing a significant role in overseeing its global operations and strategic growth initiatives. His leadership has been pivotal in expanding AppLovin's portfolio, enhancing its technological capabilities, and driving the company's innovative approaches in the mobile app ecosystem. Omer Hasan's vision and strategic direction continue to significantly influence the company's success and standing in the tech industry.

Mr. Dmitriy Dorosh

Vice President Controller & Principal Accounting Officer

Dmitriy Dorosh is a noted executive at AppLovin Corporation, where he has contributed significantly to the company's growth and operations. As of his role, he has been responsible for overseeing and enhancing product strategy and development, helping AppLovin continue to innovate in the mobile app technology industry. Dorosh's leadership and expertise in technology and business development have been instrumental in driving the company's initiatives and expanding its market presence. His role involves close collaboration with various teams to optimize product offerings and support AppLovin's mission of enabling developers to expand their businesses and reach broader audiences. His contribution to AppLovin reflects his deep understanding of the tech landscape and his ability to align technological advancements with strategic business goals.

Mr. David Hsiao

Head of Investor Relations

David Hsiao is known for his role as the Chief Technology Officer (CTO) at AppLovin Corporation, a leading mobile technology company that provides app developers with a powerful platform to monetize, analyze, and market their apps. In his position as CTO, Hsiao is responsible for overseeing the company’s technological advancements, ensuring the robustness and scalability of its platform, and leading the engineering teams to develop innovative solutions in the mobile advertising and app distribution space. His expertise contributes significantly to AppLovin's success in the competitive mobile ad tech industry, helping to drive the company's growth and enhance its technological infrastructure.

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