Rocky Brands Inc

NASDAQ:RCKY

Rocky Brands, Inc. engages in the design, manufacture, and marketing of footwear and apparel. The company is headquartered in Nelsonville, Ohio and currently employs 2,800 full-time employees. The company markets its products under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, Servus, NEOS, Ranger and the licensed brand Michelin. The company operates through three segments: Wholesale, Retail and Contract Manufacturing. Its Wholesale segment distributes products through a range of distribution channels representing over 10,000 retail store locations in the United States, Canada and others. Its Retail segment markets directly to consumers through its Lehigh business-to-business, including direct sales and through its CustomFit Websites, consumer e-commerce Websites, third-party marketplaces, and Rocky outlet stores. Its Contract Manufacturing segment includes sales to the United States Military, private label sales and any sales to customers in which it is contracted to manufacture or source a specific footwear product for a customer.