Phoenix New Media Ltd
NYSE:FENG

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Phoenix New Media Ltd
NYSE:FENG
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Price: 1.75 USD 0.57% Market Closed
Market Cap: $21m

Gross Margin

45.7%
Current
Improving
by 8.9%
vs 3-y average of 36.8%

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
45.7%
=
Gross Profit
¥347.7m
/
Revenue
¥761.3m

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
45.7%
=
Gross Profit
$347.7m
/
Revenue
¥761.3m

Peer Comparison

Country Company Market Cap Gross
Margin
CN
Phoenix New Media Ltd
NYSE:FENG
21m USD
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US
Alphabet Inc
NASDAQ:GOOGL
3.7T USD
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US
Meta Platforms Inc
NASDAQ:META
1.6T USD
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CN
Tencent Holdings Ltd
HKEX:700
4.8T HKD
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CN
Baidu Inc
NASDAQ:BIDU
43.6B USD
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CN
Kuaishou Technology
HKEX:1024
272.5B HKD
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JP
LY Corp
XMUN:YOJ
28.8B EUR
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KR
Naver Corp
KRX:035420
38T KRW
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NL
Nebius Group NV
NASDAQ:NBIS
22.8B USD
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KR
Kakao Corp
KRX:035720
27.4T KRW
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JP
Z Holdings Corp
TSE:4689
2.7T JPY
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Market Distribution

Higher than 81% of companies in China
Percentile
81th
Based on 8 314 companies
81th percentile
45.7%
Low
-2 148% — 14.3%
Typical Range
14.3% — 34.6%
High
34.6% — 775.2%
Distribution Statistics
China
Min -2 148%
30th Percentile 14.3%
Median 23%
70th Percentile 34.6%
Max 775.2%

Phoenix New Media Ltd
Glance View

Market Cap
21m USD
Industry
Media

Phoenix New Media Ltd. is engaged in the provision of media and advertising services through internet, mobile, and television channels. The company is headquartered in Beijing, Beijing. The company went IPO on 2011-05-12. The firm enables consumers to access professional news and other information, and upload text and images (UGC) on the Internet and through their mobile devices. The company also transmits its UGC and in-house produced content to television viewers primarily through Phoenix TV. In addition to professionally produced content, content from Phoenix TV and its in-house produced content, the Company allows its users to UGC to its Websites and mobile applications. The company operates in two segments: net advertising services and paid services. The company provides its content and services through channels, including ifeng.com channel, video channel and mobile channel, and also transmits its content to television viewers, primarily through Phoenix TV. Together, these channels form a single converged platform providing integrated text, image and video content.

FENG Intrinsic Value
8.24 USD
Undervaluation 79%
Intrinsic Value
Price
What is Gross Margin?
Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.
How is Gross Margin calculated?

Gross Margin is calculated by dividing the Gross Profit by the Revenue.

Gross Margin
45.7%
=
Gross Profit
¥347.7m
/
Revenue
¥761.3m
What is Phoenix New Media Ltd's current Gross Margin?

The current Gross Margin for Phoenix New Media Ltd is 45.7%, which is above its 3-year median of 36.8%.

How has Gross Margin changed over time?

Over the last 3 years, Phoenix New Media Ltd’s Gross Margin has increased from 29.4% to 45.7%. During this period, it reached a low of 29.4% on Sep 30, 2022 and a high of 45.7% on Sep 30, 2025.

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