Game publishing
Asiasoft licenses online and mobile games from game makers, localizes them for each country, runs the game servers, and handles marketing and player support.
Customers and revenue model
A
Asiasoft Corporation PCL
SET:AS
Asiasoft Corporation PCL
SET:AS
Price:
1.99
THB
-0.5%
Market Closed
Market Cap:
฿993.5m
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Company Overview
Business Description
- Sector
- Communication Services
- Industry
- Media
- Headquarters
- Thailand TH
- Employees
- 299
- IPO date
- May 29, 2008
Asiasoft Corporation PCL is a Thai company best known for publishing and operating online games in Southeast Asia. It finds game titles from outside developers, localizes them for each market, and runs the live service that players use to access and play the games. Its business sits between game makers and end users, handling publishing, community management, payment collection, and ongoing support.
The company makes money mainly from in-game spending and other game-related fees paid by players. It also earns from publishing arrangements and related digital entertainment services around its game portfolio. Its main customers are online gamers, while its main business partners are game developers that need a regional operator to launch and support their titles.
What makes Asiasoft’s business model different is that it is not a game developer in the usual sense. Instead, it acts as a regional distributor and operator, helping foreign and local game content reach players in Southeast Asia. That role requires knowledge of local languages, player habits, payment systems, and online community management, which are central to how the company adds value.