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Company Overview

Business Description

Sector
Consumer Discretionary
Industry
Retail
Headquarters
Thailand TH
Employees
6 270
IPO date
Aug 10, 2015

Com7 PCL is a Thai retailer and distributor of consumer electronics, with a strong focus on smartphones, computers, tablets, accessories, and related gadgets. It sells through a mix of physical stores and online channels, and its product mix includes well-known brands such as Apple and other major electronics makers. The company makes money mainly by buying devices and accessories from manufacturers or distributors and reselling them to end customers.

Its main customers are everyday consumers, students, office workers, and small businesses that want phones, laptops, and add-ons such as chargers, cases, and software-related services. Com7 also serves shoppers who want advice, setup help, and after-sales support rather than just a low-priced item. That makes its stores more than simple shelves of products: they work as a local point of sale and service channel for major electronics brands.

What makes Com7’s business model different is its role as a specialist electronics seller in Thailand rather than a general department store. It sits close to the customer end of the value chain, where brand trust, product availability, and service matter a lot. Because it earns mostly from product resale and related services, its business depends on consumer demand for devices, brand partnerships, and the ability to keep popular technology items in stock and easy to buy.

Com7 PCL Investor Relations

Address
549/1 Sanphawut rd, Bangna, Bangna
Bangkok, Bangkok Metropolis
Thailand

Business Segments

Consumer retail

Com7 sells smartphones, computers, tablets, gaming gear, and accessories through its electronics stores and online channels under brands such as Banana and Studio7.

Customers and revenue model

Business sales

Com7 supplies hardware and related products to companies, schools, and other organizations that need devices for work, learning, or store use.

Customers and revenue model

After-sales and services

Description, customers and revenue model

Management

Mr. Sura Khanittaweekul

Vice Chairman & CEO

Biography unavailable

Ms. Aree Preechanukul

Chief Administrative Officer & Executive Director

Biography unavailable

Mr. Kongsak Bannasathitgul

Chief Innovation Officer & Executive Director

Biography unavailable

Mr. Kritchawat Voravanich

Assistant CEO & Executive Director

Biography unavailable

Ms. Wassana Pongsangluk

Chief Financial Officer

Biography unavailable

Mr. Phakpoom Setarath

Chief Operating Officer & Acting Chief People Officer

Biography unavailable

Ms. Natthanan Keeratikornyotsanan

Chief Merchandising & Marketing Officer

Biography unavailable

Mr. Narong Sriwannawit

Chief Business Officer

Biography unavailable

Mr. Phakphum Satarat

COO of Branch Operations Division & Executive Director

Biography unavailable

Ms. Sasipa Sawangsawai

Company Secretary

Biography unavailable

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