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Company Overview

Business Description

Sector
Consumer Discretionary
Industry
Retail
Headquarters
Thailand TH
Employees
133
IPO date
Sep 8, 2020

Successmore Being PCL is a Thai direct-selling company that makes and sells health and beauty products. Its lineup is centered on supplements, personal care, and other consumer wellness items that are marketed through a network of independent sellers rather than through a large chain of stores. The company sells to people who buy the products for personal use and to distributors who resell them within the network.

The company makes money by selling these products to its distributors and customers, and by supporting a sales model built around membership, referrals, and repeat purchases. That means its business depends less on shelf space in supermarkets and more on the strength of its sales network, brand trust, and product loyalty. For investors, the key point is that it is a consumer goods company with a direct-selling channel, not a traditional retailer.

What makes its business model different is the way it reaches buyers. Instead of relying mainly on advertising and store traffic, Successmore uses people-to-people selling to move products and build recurring demand. That makes distributor recruitment, training, and retention central to the business, because the network itself is the main route to market and the main engine of sales.

Successmore Being PCL Investor Relations

Address
10/1-2 Ratchadapisek Road, Chatuchak sub-district, Chatuchak district
Bangkok, Bangkok Metropolis
Thailand

Business Segments

Direct selling products

The company sells health, beauty, and personal care products through a network of independent distributors and online channels. It also develops and sources products under its own brand for this network to promote and se...

Customers and revenue model

Management

Mr. Noppakrit Nithilertvijit

Vice Chairman of Executive Committee, Vice Chairman, CEO & Acting CMO

Biography unavailable

Mr. Sitthawee Kriatchawanun

Chairman of the Executive Committee & Vice Chairman

Biography unavailable

Mr. Suchart Thanathitiphan

Chief Financial Officer

Biography unavailable

Mr. Nitchakul Kongphawitthakul

Chief People & Governance Officer and Member of Executive Committee

Biography unavailable

Ms. Sangsupavee Sompisonpavee

Acting COO & Senior Accounting Manager

Biography unavailable

Ms. Thitimaporn Pinthong

Acting Chief Sales Officer & Senior Sales Manager

Biography unavailable

Ms. Kenika Thannakornwat

Corporate Secretary

Biography unavailable

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