Company Overview

Business Description

Sector
Consumer Discretionary
Industry
Distributors
Headquarters
Thailand TH
Employees
3 069
IPO date
Jun 30, 1978

Saha Pathanapibul PCL is a Thai consumer products company that sells everyday items people buy in supermarkets, convenience stores, and neighborhood shops. It makes and distributes food, drinks, household goods, and personal care products, including both its own brands and products it handles for other companies. Its business sits close to the end customer, so it depends on keeping shelves stocked and products visible where shoppers make quick buying decisions.

The company earns money mainly by manufacturing and selling packaged goods, then moving them through retail channels and distributors. In simple terms, it makes or sources consumer products, brands them, and sells them through Thailand’s modern trade and traditional trade channels. It also acts as a bridge between factories and stores, which gives it a role in getting fast-moving consumer goods to market efficiently.

What makes the business model durable is that demand comes from repeat everyday purchases rather than one-time big-ticket spending. That gives the company steady exposure to essentials and routine household shopping. For beginner investors, the key idea is that Saha Pathanapibul is not a tech or industrial company; it is a consumer staples business built around brands, distribution reach, and frequent replenishment.

Saha Pathanapibul PCL Investor Relations

Address
2156 New Petchburi Road,, Bang Kapi, Huai Khwang
Bangkok, Bangkok Metropolis
Thailand

Business Segments

Consumer goods distribution

This part of the business buys branded consumer products from manufacturers and sells them through wholesale and retail channels in Thailand.

Customers

Retailers, wholesalers, convenience stores, and other shops that stock everyday consumer products.

Revenue Model

It earns money by selling goods at a markup and by collecting trading and distribution fees where applicable.

Branded consumer products

This part makes and sells the company’s own packaged food, beverage, and household products.

Customers

Supermarkets, convenience stores, food service buyers, and consumers who buy the company’s brands.

Revenue Model

It earns money from product sales under its own brands, both through direct sales and through distributors.

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Management

Mr. Boonchai Chokwatana

Chairman & Chairman of the Executive Board

Biography unavailable

Mr. Vathit Chokwatana

President, Member of Executive Board & Executive Director

Biography unavailable

Ms. Pasook Raksawonkse

Vice Chair of Executive Board & Director

Biography unavailable

Ms. Chailada Tantivejakul

VP, Member of Executive Board & Executive Director

Biography unavailable

Mr. Petch Paniangvait

Marketing Director 2, Member of Executive Board & Executive Director

Biography unavailable

Ms. Siriwan Wongariyakavee

CFO, Financial & Investment Director, Company Secretary, Member of Executive Board and Director

Biography unavailable

Ms. Siriporn Lekayavijitr

Head of Compliance & Member of Executive Board

Biography unavailable

Mr. Parinya Sithidumrong

Marketing Director 1 & Member of Executive Board

Biography unavailable

Mr. Vora Punkamol

Member of Executive Board

Biography unavailable

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