Pelatro PLC

LSE:PTRO

Pelatro Plc is a holding company, which engages in the development and sale of precision marketing software for the use of customers in Business-to-Customer applications. The firm provides solutions principally through its flagship software suite mViva, to telecommunication companies (telcos), who faces a series of challenges including market maturity, saturation and customer churn. The Company’s provides enterprise class software solutions, which helps its customers, the telecom operators, to increase revenue and reduce churn. The company achieves this by analyzing the behavior of each subscriber in the telecom network, creating their profile and suggesting appropriate products and promotions to each subscriber. The software can be extended further to enable data monetization. The company is engaged in the multichannel marketing hub space, which is a technology that orchestrates a customer’s communications and offers to customer segments across multiple channels to include Websites, social media, applications, short message service, unstructured supplementary service data and others.