A

American Rebel Holdings Inc
NASDAQ:AREB

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American Rebel Holdings Inc
NASDAQ:AREB
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Price: 0.1617 USD -4.88%
Market Cap: $136.2k

Gross Margin

-4.8%
Current
Declining
by 11.4%
vs 3-y average of 6.6%

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
-4.8%
=
Gross Profit
$-433.7k
/
Revenue
$9m

Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.

Gross Margin
-4.8%
=
Gross Profit
$-433.7k
/
Revenue
$9m

Peer Comparison

Country Company Market Cap Gross
Margin
US
American Rebel Holdings Inc
NASDAQ:AREB
143.2k USD
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US
MSA Safety Inc
NYSE:MSA
7.7B USD
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CN
Shanghai M&G Stationery Inc
SSE:603899
24.6B CNY
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US
HNI Corp
NYSE:HNI
3.5B USD
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FR
Societe BIC SA
PAR:BB
2.3B EUR
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JP
Kokuyo Co Ltd
TSE:7984
387.1B JPY
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US
Steelcase Inc
NYSE:SCS
1.9B USD
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US
Interface Inc
NASDAQ:TILE
1.8B USD
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US
Pitney Bowes Inc
NYSE:PBI
1.7B USD
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JP
Okamura Corp
TSE:7994
245.1B JPY
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US
MillerKnoll Inc
NASDAQ:MLKN
1.5B USD
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Market Distribution

Lower than 95% of companies in the United States of America
Percentile
5th
Based on 12 729 companies
5th percentile
-4.8%
Low
-24 813% — 28.9%
Typical Range
28.9% — 60.5%
High
60.5% — 10 905 714.3%
Distribution Statistics
the United States of America
Min -24 813%
30th Percentile 28.9%
Median 43%
70th Percentile 60.5%
Max 10 905 714.3%

American Rebel Holdings Inc
Glance View

American Rebel Holdings, Inc. engages in the design and marketing of branded safes and personal security and self-defense products. The company is headquartered in Nashville, Tennessee. The company went IPO on 2016-02-01. The firm also designs and produces branded apparel and accessories. The company offers a range of personal security products as well as apparel and accessories for men and women under its American Rebel brand. Its backpacks utilize a distinctive sandwich-method concealment pocket (Personal Protection Pocket) to hold firearms in place securely and safely. Its products are designed to store firearms, as well as store its customers’ keepsakes, family heirlooms and treasured memories. Its apparel collection consists of Cartwright Coats and Vests, Freedom 2.0 Jackets and Vests and American Rebel T-Shirts Collection. Its safe collection consists of six safes in a range of sizes: AR-50, AR-40, AR-30, AR-20, AR-15 and AR-12. Its HG-INV Inventory Safe provides cannabis and horticultural plant home growers a solution to protect their inventory.

AREB Intrinsic Value
Not Available
A
What is Gross Margin?
Gross Margin shows how much money a company keeps from each dollar of sales after paying for the products it sells. It tells how profitable the company`s core business is before other expenses.
How is Gross Margin calculated?

Gross Margin is calculated by dividing the Gross Profit by the Revenue.

Gross Margin
-4.8%
=
Gross Profit
$-433.7k
/
Revenue
$9m
What is American Rebel Holdings Inc's current Gross Margin?

The current Gross Margin for American Rebel Holdings Inc is -4.8%, which is below its 3-year median of 6.6%.

How has Gross Margin changed over time?

Over the last 3 years, American Rebel Holdings Inc’s Gross Margin has decreased from 24.9% to -4.8%. During this period, it reached a low of -7.7% on Jun 30, 2025 and a high of 27.6% on Mar 31, 2023.

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