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Direct Digital Holdings Inc
NASDAQ:DRCT

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Direct Digital Holdings Inc
NASDAQ:DRCT
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Price: 2.87 USD 17.14% Market Closed
Market Cap: $8.5m

EV/FCFF

-0.9
Current
88%
Cheaper
vs 3-y average of -7.3

Enterprise Value to Free Cash Flow to Firm (EV/FCFF) ratio compares a company`s total enterprise value to the free cash flow available to all investors, both debt and equity holders. It shows how much investors are paying for each dollar of cash flow the business generates before interest payments.

EV/FCFF
-0.9
=
Enterprise Value
$6.7m
/
Free Cash Flow to Firm
$-9m

Enterprise Value to Free Cash Flow to Firm (EV/FCFF) ratio compares a company`s total enterprise value to the free cash flow available to all investors, both debt and equity holders. It shows how much investors are paying for each dollar of cash flow the business generates before interest payments.

EV/FCFF
-0.9
=
Enterprise Value
$6.7m
/
Free Cash Flow to Firm
$-9m

Valuation Scenarios

Direct Digital Holdings Inc is trading above its industry average

If EV/FCFF returns to its Industry Average (22.3), the stock would be worth $-72.4 (2 623% downside from current price).

Statistics
Positive Scenarios
0/2
Maximum Downside
-2 730%
Maximum Upside
No Upside Scenarios
Average Downside
2 676%
Scenario EV/FCFF Value Implied Price Upside/Downside
Current Multiple -0.9 $2.87
0%
Industry Average 22.3 $-72.4
-2 623%
Country Average 23.2 $-75.48
-2 730%

Forward EV/FCFF
Today’s price vs future free cash flow to firm

Not enough data available to calculate forward EV/FCFF

Peer Comparison

All Multiples
EV/FCFF
P/E
All Countries
Close
P/E Multiple
Earnings Growth PEG
US
D
Direct Digital Holdings Inc
NASDAQ:DRCT
Average P/E: 193.5
Negative Multiple: -0.4
N/A N/A
US
Omnicom Group Inc
NYSE:OMC
Negative Multiple: -441.7 N/A N/A
FR
Publicis Groupe SA
PAR:PUB
12
11%
1.1
UK
Informa PLC
LSE:INF
934.7
335%
2.8
CN
F
Focus Media Information Technology Co Ltd
SZSE:002027
17.2
8%
2.2
US
Interpublic Group of Companies Inc
NYSE:IPG
16.8
21%
0.8
CN
BlueFocus Intelligent Communications Group Co Ltd
SZSE:300058
266.7
N/A N/A
HK
QMMM Holdings Ltd
NASDAQ:QMMM
Negative Multiple: -2 306.1 N/A N/A
CN
Leo Group Co Ltd
SZSE:002131
91.1
N/A N/A
FR
JCDecaux SA
OTC:JCDXF
16.1
7%
2.3
JP
Dentsu Group Inc
TSE:4324
Negative Multiple: -2.4 N/A N/A

Market Distribution

Lower than 100% of companies in the United States of America
Percentile
0th
Based on 8 393 companies
0th percentile
-0.9
Low
0 — 15.4
Typical Range
15.4 — 35.1
High
35.1 —
Distribution Statistics
the United States of America
Min 0
30th Percentile 15.4
Median 23.2
70th Percentile 35.1
Max 3 178 983.5

Direct Digital Holdings Inc
Glance View

Market Cap
8.5m USD
Industry
Media

Direct Digital Holdings, Inc. is a full-service programmatic advertising platform that focuses on providing advertising technology, data-driven campaign optimization and other solutions to underserved markets on both the buy- and sell-side of the digital advertising ecosystem. The company is headquartered in Houston, Texas. The company went IPO on 2022-02-11. The firm provides end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign and other solutions to underserved and less resourceful markets on both the buy- and sell-side of the digital advertising sector. The firm through its subsidiary, Colossus Media operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP; and Huddled Masses is the platform for the buy-side of its business. The firm serves industries, such as travel, healthcare, education, financial services, consumer products, and others. The firm's platform enables small- and mid-sized clients to purchase programmatic technology to engage their potential customers more directly, on a one-on-one basis, in any local market, with specificity to media device.

DRCT Intrinsic Value
18.29 USD
Undervaluation 84%
Intrinsic Value
Price $2.87
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