Direct Digital Holdings Inc
NASDAQ:DRCT
Decide at what price you'd be comfortable buying and we'll help you stay ready.
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P/B
Price to Book (P/B) ratio compares a company`s market value to its book value. It shows how much investors are paying for each dollar of net assets on the balance sheet.
Price to Book (P/B) ratio compares a company`s market value to its book value. It shows how much investors are paying for each dollar of net assets on the balance sheet.
Valuation Scenarios
If P/B returns to its 5-Year Average (45.6), the stock would be worth $-39.4 (6 574% downside from current price).
| Scenario | P/B Value | Implied Price | Upside/Downside |
|---|---|---|---|
| Current Multiple | -0.7 | $0.61 |
0%
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| 5-Year Average | 45.6 | $-39.4 |
-6 574%
|
| Industry Average | 2.3 | $-2.01 |
-430%
|
| Country Average | 2.5 | $-2.17 |
-457%
|
Forward P/B
Today’s price vs future total equity
Peer Comparison
| Market Cap | P/B | P/E | ||||
|---|---|---|---|---|---|---|
| US |
D
|
Direct Digital Holdings Inc
NASDAQ:DRCT
|
1.8m USD | -0.7 | -0.1 | |
| US |
|
Omnicom Group Inc
NYSE:OMC
|
23.7B USD | 2 | -435.1 | |
| FR |
|
Publicis Groupe SA
PAR:PUB
|
19.6B EUR | 1.9 | 11.8 | |
| UK |
|
Informa PLC
LSE:INF
|
10.3B GBP | 1.8 | 936.3 | |
| CN |
F
|
Focus Media Information Technology Co Ltd
SZSE:002027
|
90B CNY | 5.4 | 16.5 | |
| CN |
|
BlueFocus Intelligent Communications Group Co Ltd
SZSE:300058
|
68.2B CNY | 8.6 | 303.6 | |
| US |
|
Interpublic Group of Companies Inc
NYSE:IPG
|
9.2B USD | 2.5 | 16.8 | |
| CN |
|
Leo Group Co Ltd
SZSE:002131
|
53.2B CNY | 4 | 108.8 | |
| HK |
|
QMMM Holdings Ltd
NASDAQ:QMMM
|
6.8B USD | 1 749.2 | -2 306.1 | |
| JP |
|
Dentsu Group Inc
TSE:4324
|
779.8B JPY | 2.1 | -2.4 | |
| FR |
|
JCDecaux SA
OTC:JCDXF
|
4.9B USD | 1.9 | 16.1 |
Market Distribution
| Min | 0 |
| 30th Percentile | 1.5 |
| Median | 2.5 |
| 70th Percentile | 4.8 |
| Max | 147 580.5 |
Other Multiples
Direct Digital Holdings Inc
Glance View
Direct Digital Holdings, Inc. is a full-service programmatic advertising platform that focuses on providing advertising technology, data-driven campaign optimization and other solutions to underserved markets on both the buy- and sell-side of the digital advertising ecosystem. The company is headquartered in Houston, Texas. The company went IPO on 2022-02-11. The firm provides end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign and other solutions to underserved and less resourceful markets on both the buy- and sell-side of the digital advertising sector. The firm through its subsidiary, Colossus Media operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP; and Huddled Masses is the platform for the buy-side of its business. The firm serves industries, such as travel, healthcare, education, financial services, consumer products, and others. The firm's platform enables small- and mid-sized clients to purchase programmatic technology to engage their potential customers more directly, on a one-on-one basis, in any local market, with specificity to media device.
